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O2 Set To End Arsenal Sponsorship

Tue 24th Jul 2012 | Football Sponsorship

O2 are set to bring to an end its 10 year sponsorship of Arsenal Football Club.

Sally Cowdry, marketing and consumer director at O2, told Marketing the brand will now focus on its sponsorship of the England rugby team and its Priority Sports programme.

The telecoms brand first began its relationship with Arsenal in 2002, as shirt sponsor but more recently as a secondary partner, after Emirates took on the primary role.

O2's current sponsorship deal concludes at the end of this month but it’s unknown at this stage whether there will be a replacement.

However, it’s understood that O2 will retain an association with Arsenal via a recent tie-up with Nike, through which it will offer exclusive experiences with the team.

Cowdry denied the decision was due to Arsenal's failure to win a major trophy since 2005, insisting it was driven by a focus on investing where O2 can achieve the "biggest impact for [its] customers".

Posted by: Aaron Gourley

http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com

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