Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Chevrolet drives away with second major Premier League deal

Wed 25th Jul 2012 | Football Sponsorship

Chevrolet has made further inroads into the Barclays Premier League sponsorship market by agreeing a four-year partnership with Liverpool.

The US brand will become the official automotive partner of the club in a deal that runs through to the end of the 2015-16 season.

Chevrolet will aim to hit the ground running by also sponsoring Liverpool’s pre-season North American tour, which continues today with a game against AS Roma at Fenway Park in Boston before concluding on Saturday against Tottenham Hotspur in Baltimore. 

Tuesday’s announcement comes after Liverpool’s bitter rival, and fellow American-owned club Manchester United, signed up Chevrolet as its new automotive partner in a five-year deal in May.

Chevrolet’s parent company, General Motors, has been refocusing its marketing efforts of late. Its decision to sponsor United came after it elected to drop advertising from Facebook and next year’s broadcast of the National Football League’s Super Bowl.

“Liverpool supporters from around the world are known for their undying love of their side,” said Chevrolet’s global marketing vice-president Chris Perry. “Our relationship with Liverpool FC extends beyond the traditional boundaries of sponsorship and is about engaging with supporters. Everything we do will be aimed at keeping them at the centre of the game.”

Ian Ayre, managing director of Liverpool, added: “Much like our club, Chevrolet has a long, rich history with a growing, global brand and this landmark partnership once again demonstrates the value of Liverpool's international appeal."

"Partnerships with blue chip brands like Chevy will help ensure the long-term growth and success of our club, both on-and-off the pitch. We look forward to working closely with Chevy to help reach and engage our supporters, who are among the most passionate and educated fans in the world.”

Posted by: Kev Howland (@FCKev)

http://www.buttonshut.com http://www.buttonshut.com http://www.buttonshut.com

---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us –agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

HomeServe Signs Five Year Walsall Partnership

Thu 25th May 2017 | Football Sponsorship

Walsall-based company HomeServe Membership has put pen to paper on a new deal to continue as the principal partner of Walsall Football Club for the next five years. The deal will see the club’s...

Carabao Celebrates Chelsea’s Premier League Title Win

Mon 22nd May 2017 | Football Sponsorship

Carabao Energy Drink celebrated the Premier League title win of their partners Chelsea Football Club with the launch of a new campaign. Entitled ‘Wins. Not wings.’ - the irreverent new...

Leicester City & DHL Deliver Global Exposure For British SME

Mon 22nd May 2017 | Football Sponsorship

On Thursday evening, small British business, Tea Palace, received global exposure at a Premier League game, thanks to DHL, the Official Logistics Partner of Leicester City Football Club. Selected from...

Stoke Announced Shirt Sleeve Sponsor

Tue 16th May 2017 | Football Sponsorship

Stoke City has announced a new commercial partner, Top Eleven, who will become their Official Sleeve Partner. The multi-year deal will see Top Eleven’s logo on the left sleeve of Stoke’s...