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YouTube expresses its love for football with new channel launch

Wed 29th Aug 2012 | IT & Technology

YouTube has furthered its presence in the football market by joining forces with the MP & Silva agency and digital specialist Rightster to launch a new channel dedicated to the best international football content.

The channel, entitled Love Football, will include highlights from Italy’s Serie A, France’s Ligue 1, the United States’ Major League Soccer, Brazil’s Campeonato Brasileiro Serie A and England’s Championship, FA Cup and Capital One Cup.

In addition, Love Football will offer fans the ability to subscribe to content on YouTube from their favourite leagues. Clips of interviews with players and managers, documentaries and behind-the-scenes footage are also part of the channel offer.

Stephen Nuttall, senior director of sports for YouTube EMEA, said: “Our ambition is to establish YouTube as a destination for goals and highlights and this deal adds another top league to YouTube’s football offer.”

Andrea Radrizzani, Group CEO of MP & Silva, said: “Launching Love Football on YouTube is an extremely exciting project for us. In addition to highlights clips our new channel gives us the ability to stream live sports content. We can now for the first time engage directly with consumers and football fans on a global scale.”

Charlie Muirhead, founder and CEO of Rightster, added: “For the first time, Rightster provides MP & Silva with centralised visibility and control of all its sports rights, including complex geographic restrictions and release windows, across both YouTube and all other platforms and publishers – allowing them to do the best possible job for each league.”

Posted by: Kev Howland

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