Spurs announce new StubHub partnership
Fri 31st Aug 2012 | Marketing & PR
Tottenham Hotspur Football Club has announced that StubHub will become the team's first official secondary ticketing partner, in a three-year deal.
The partnership will see StubHub, an eBay Inc. Company, receive brand exposure around White Hart Lane over the course of the coming season, ahead of launching a full ticket resale market for the 2013/14 season.
StubHub will spend this season increasing awareness of the brand, working closely with the club to inform fans on how the model will work and to ensure a seamless ticket selling, buying and match-day experience for fans for next season.
The resale element of the partnership will launch ahead of the 2013/14 season and enable season ticket holders to sell those match tickets they are unable to use to other Spurs fans once the club has sold all its general admission tickets.
There is no charge to list a ticket and all purchases are backed by StubHub’s FanProtect Guarantee – assuring fans that they will get the tickets they paid for, in time for the game, or receive replacements of equal/greater value or a full refund.
Commenting on this announcement Tracey Keenan, Head of Global Partnerships, Tottenham Hotspur said: ‘We’re delighted that StubHub is set to become one of our official partners and are looking forward to helping develop its brand internationally.’
‘StubHub enjoys enormous popularity with fans of all sports in the United States and this is built on an understanding that the fan experience is paramount – a principle we share at Tottenham Hotspur.’
Nick Harford, Head of International Business Development at StubHub added: ‘Just six months into our launch in the UK and days into the new season we are delighted to add Tottenham Hotspur to our roster of great, industry-changing partnerships. With more than a decade devoted to serving fans in the US across sports, music and live entertainment we are now looking to bring our fan-focused approached to the UK market.’
‘Our partnership with Tottenham Hotspur puts the power back into the hands of the season ticket holder, allowing them to set the price of the ticket they sell to other fans. We pride ourselves on our customer service, going above and beyond to ensure that both buyers and sellers are happy. We look forward to a great partnership in the coming seasons.’
Posted by: Kev Howland
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