Delia whips up a recipe for cash!
Thu 25th Mar 2010 | Money & Finance
Delia Smith is said to be raising much needed capital for Norwich City FC by appearing in a series of ads for the up-market supermarket chain Waitrose.
In an interview today with The Times food supplement, the table.she revealed that she will be guaranteeing extra cash for her team by agreeing to whip up some recipes for a series of Waitrose television advertisements. She is already known for sparking a run on cranberries and now this is her chance to boost the fortunes of the Canaries.
Delia, who along with her husband – Michael Wynn-Jones, are majority shareholders at the club and a re said to have invested around £11m in the club before it was relegated to League One.
“We don’t mind, but you do sometimes need to find a bit of money here and there,” she says. Delia admits that an important part of the deal for the commercial, in which she appears with the three-star Michelin chef Heston Blumenthal, is that Waitrose will sponsor the catering at the Carrow Road ground to boost the club’s income.
There may even be payback time as the team have stormed back and Norwich are heading for promotion back to the Championship.
The advertisements featuring “our best-loved cook” and “Britain’s top chef” will be shown first during the break in tonight’s Coronation Street on ITV1 and during Channel 4’s Country House Rescue.
Thu 20th Apr 2017 | Money & Finance
Premier League clubs’ revenues increased to a new record of £3.6bn in 2015/16, according to Deloitte, the business advisory firm. Analysis of the financial results of Premier League clubs...
Thu 13th Apr 2017 | Money & Finance
CEO, Lewis Holland and the team at DiscountIF team have been studying various merchandise stores of football clubs in the UK. This article was originally posted here. We’ve compiled a short list...
Thu 6th Apr 2017 | Money & Finance
Championship table toppers, Newcastle United have posted a profit of £4.6m for the year ending June 2016. However, the profit after tax for the year of £4.6m was down from the £32.5m...
Thu 30th Mar 2017 | Money & Finance
The following is a guest post by CEO of DiscountIF , Lewis Holland. He and the team at DiscountIF have continued to analyse the merchandise space and identify who’s doing their job well and who...