Delia whips up a recipe for cash!
Thu 25th Mar 2010 | Money & Finance
Delia Smith is said to be raising much needed capital for Norwich City FC by appearing in a series of ads for the up-market supermarket chain Waitrose.
In an interview today with The Times food supplement, the table.she revealed that she will be guaranteeing extra cash for her team by agreeing to whip up some recipes for a series of Waitrose television advertisements. She is already known for sparking a run on cranberries and now this is her chance to boost the fortunes of the Canaries.
Delia, who along with her husband – Michael Wynn-Jones, are majority shareholders at the club and a re said to have invested around £11m in the club before it was relegated to League One.
“We don’t mind, but you do sometimes need to find a bit of money here and there,” she says. Delia admits that an important part of the deal for the commercial, in which she appears with the three-star Michelin chef Heston Blumenthal, is that Waitrose will sponsor the catering at the Carrow Road ground to boost the club’s income.
There may even be payback time as the team have stormed back and Norwich are heading for promotion back to the Championship.
The advertisements featuring “our best-loved cook” and “Britain’s top chef” will be shown first during the break in tonight’s Coronation Street on ITV1 and during Channel 4’s Country House Rescue.
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