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Vauxhall Drives Deeper Into FA Partnership

Tue 2nd Oct 2012 | Marketing & PR

Signifying the success to date of its sponsorship agreements with The Football Association, leading vehicle manufacturer Vauxhall is broadening its partnership with the game’s governing body in this country.

An agreement has been concluded for Vauxhall to become the Official Automotive Supplier to St. George’s Park, the National Football Centre and new training home of the 24 representative England teams. The 330-acre St. George’s Park development is nearing being officially opened by the Duke and Duchess of Cambridge on October 9th.

St. George’s Park will also be a national coach education, development and sports medicine centre for football, sport and business.

Vauxhall’s current agreements with The FA include the lead sponsorship of the 24 England teams and The FA’s Official Youth Partner, covering football played by 12-18 year-olds.

“We already have an exciting and successful partnership with The FA but see this expansion of our sponsorship to St. George’s Park as an important step in supporting The FA’s vision for the game of football,” said Chris Hornbuckle, Vauxhall’s Head of Sponsorship.

“St. George’s Park will set a new benchmark for everything connected with English football and we are very proud to play our part.”

Sean McAuliffe, The FA’s Global Head of Business Development added: “This new agreement with Vauxhall not only reflects the desire to expand our relationship to each other’s mutual benefit, but also the increasing attraction of St. George’s Park to the commercial sector. We are delighted that Vauxhall continues to support The FA in developing the future of the game in this country.”

The new Vauxhall agreement with St. George’s Park runs through to the summer of 2014.

Posted by: Aaron Gourley

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