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Chang Beer Appointment To Drive Everton FC Success

Fri 5th Oct 2012 | Football Sponsorship

Chang Beer UK has appointed Joanne O’Connell as Sponsorship Activation Manager, to continue to drive the success of the company’s sponsorship of Everton FC.

The move comes as the brand celebrates a landmark success, as the longest standing football club sponsor in the Barclays Premier League.

As the brand goes into its sixth season as the main sponsor of Everton FC, O’Connell will be responsible for managing the image, equity and execution of Chang Beer within Goodison Park, Merseyside and the surrounding area. This appointment is set to strengthen Chang Beer’s relationship with the club and drive awareness of the partnership.

The first member of staff to assume this role, a new post has been created for Joanne. With a keen interest in football, O’Connell will be responsible for managing and driving the marketing partnership with the club, players and staff, as well as supporting local media partners and restaurant partnerships to capitalise on opportunities to grow presence of the premium Thai lager brand.

Geoff Tirrell, Managing Director of Chang Beer UK, commented: “We’re very pleased to be welcoming Joanne to the team. Not only does she come with a wealth of experience, but she’s also a football and sport enthusiast and so there really isn’t anyone better for the role.

“Our success as the Everton FC sponsor to date has been fantastic and we’re confident that Joanne will help us drive this forward and deliver some brilliant results for the brand”.

Joanne O’Connell, added: “I’m really excited about this opportunity. Chang Beer and Everton FC have great brand synergy and I can’t wait to help develop this further in my new role”

Posted by: Aaron Gourley

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