Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Chang Beer Appointment To Drive Everton FC Success

Fri 5th Oct 2012 | Football Sponsorship

Chang Beer UK has appointed Joanne O’Connell as Sponsorship Activation Manager, to continue to drive the success of the company’s sponsorship of Everton FC.

The move comes as the brand celebrates a landmark success, as the longest standing football club sponsor in the Barclays Premier League.

As the brand goes into its sixth season as the main sponsor of Everton FC, O’Connell will be responsible for managing the image, equity and execution of Chang Beer within Goodison Park, Merseyside and the surrounding area. This appointment is set to strengthen Chang Beer’s relationship with the club and drive awareness of the partnership.

The first member of staff to assume this role, a new post has been created for Joanne. With a keen interest in football, O’Connell will be responsible for managing and driving the marketing partnership with the club, players and staff, as well as supporting local media partners and restaurant partnerships to capitalise on opportunities to grow presence of the premium Thai lager brand.

Geoff Tirrell, Managing Director of Chang Beer UK, commented: “We’re very pleased to be welcoming Joanne to the team. Not only does she come with a wealth of experience, but she’s also a football and sport enthusiast and so there really isn’t anyone better for the role.

“Our success as the Everton FC sponsor to date has been fantastic and we’re confident that Joanne will help us drive this forward and deliver some brilliant results for the brand”.

Joanne O’Connell, added: “I’m really excited about this opportunity. Chang Beer and Everton FC have great brand synergy and I can’t wait to help develop this further in my new role”

Posted by: Aaron Gourley

---------------------------------------------------------------------------------------------------

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

 

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

AIA Extend Tottenham Hotspur Partnership Until 2022

Fri 26th May 2017 | Football Sponsorship

AIA has extended its partnership with Tottenham Hotspur until the end of the 2021/2022 season. AIA and Tottenham Hotspur have enjoyed a successful strategic partnership since the start of the...

HomeServe Signs Five Year Walsall Partnership

Thu 25th May 2017 | Football Sponsorship

Walsall-based company HomeServe Membership has put pen to paper on a new deal to continue as the principal partner of Walsall Football Club for the next five years. The deal will see the club’s...

Carabao Celebrates Chelsea’s Premier League Title Win

Mon 22nd May 2017 | Football Sponsorship

Carabao Energy Drink celebrated the Premier League title win of their partners Chelsea Football Club with the launch of a new campaign. Entitled ‘Wins. Not wings.’ - the irreverent new...

Leicester City & DHL Deliver Global Exposure For British SME

Mon 22nd May 2017 | Football Sponsorship

On Thursday evening, small British business, Tea Palace, received global exposure at a Premier League game, thanks to DHL, the Official Logistics Partner of Leicester City Football Club. Selected from...