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Swansea City Launch Digital Programme

Fri 5th Oct 2012 | IT & Technology

Swansea City Football Club are set to chalk up another Premier League landmark as the club launches the iPad version of its popular Jack Magazine.

Launching in time for the club’s Premier League match v Reading, fans will be able to download the match programme straight to their iPad tablets.

In a partnership between Swansea City and specialist software developers abannan, the iPad version of Jack Magazine will provide fans with the most up to date and exclusive club content on a platform which can support a host of video and digital media.

Commenting on the launch, Jonathan Wilsher, Media Manager at Swansea City, said: “We are incredibly excited to see Jack Magazine launch on the iPad thanks to abannan’s pioneering software.

“Jack Magazine is an integral part of match days at the Liberty Stadium. The redesign of the programme following our historical rise to the Barclays Premier League received fantastic reviews from our huge fan base."

Colin Bennett, Managing Director of abannan, said: “Swansea City’s drive to provide their passionate fan base with the most up to date club content is commendable.

“Our work with the Swans is the latest example of how modern clubs are striving to communicate with their supporters. They have demonstrated a true desire to innovate in order to ensure they meet the needs of their community.”

The additional benefit of a tablet version of the Swans’ match programme is that loyal fans, unable to make it to the game, will still be able to access all the content available to those at the Liberty Stadium. The innovative software will also provide Swansea City with a brand new method of generating advertising revenue, providing a platform that will appeal to international brands.

Mr Bennett added: “Swansea City’s fans are justifiably protective of Jack Magazine, but we believe the traditional printed match-day programme will continue for the foreseeable future. The tablet version has been designed to allow Jacks to experience the programme they love in a new and innovative format.”

Image: Swansea City's Michu with Jack Magaine app 

Posted by: Aaron Gourley

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