Swansea City Launch Digital Programme
Fri 5th Oct 2012 | IT & Technology
Swansea City Football Club are set to chalk up another Premier League landmark as the club launches the iPad version of its popular Jack Magazine.
Launching in time for the club’s Premier League match v Reading, fans will be able to download the match programme straight to their iPad tablets.
In a partnership between Swansea City and specialist software developers abannan, the iPad version of Jack Magazine will provide fans with the most up to date and exclusive club content on a platform which can support a host of video and digital media.
Commenting on the launch, Jonathan Wilsher, Media Manager at Swansea City, said: “We are incredibly excited to see Jack Magazine launch on the iPad thanks to abannan’s pioneering software.
“Jack Magazine is an integral part of match days at the Liberty Stadium. The redesign of the programme following our historical rise to the Barclays Premier League received fantastic reviews from our huge fan base."
Colin Bennett, Managing Director of abannan, said: “Swansea City’s drive to provide their passionate fan base with the most up to date club content is commendable.
“Our work with the Swans is the latest example of how modern clubs are striving to communicate with their supporters. They have demonstrated a true desire to innovate in order to ensure they meet the needs of their community.”
The additional benefit of a tablet version of the Swans’ match programme is that loyal fans, unable to make it to the game, will still be able to access all the content available to those at the Liberty Stadium. The innovative software will also provide Swansea City with a brand new method of generating advertising revenue, providing a platform that will appeal to international brands.
Mr Bennett added: “Swansea City’s fans are justifiably protective of Jack Magazine, but we believe the traditional printed match-day programme will continue for the foreseeable future. The tablet version has been designed to allow Jacks to experience the programme they love in a new and innovative format.”
Image: Swansea City's Michu with Jack Magaine app
Posted by: Aaron Gourley
If you have any football business related news stories you’d like to share then please contact us – email@example.com
Fri 27th Feb 2015 | IT & Technology
West Ham has launched a new website, the first website redesign for seven years aimed at enhancing fans’ online experience. The new website, which has been developed in partnership with digital...
Wed 25th Feb 2015 | IT & Technology
Having revolutionised the face of telephone answering and outsourced switchboards in the UK, Moneypenny has launched its pioneering service in the US. The company, which in 15 years has gone from a...
Tue 24th Feb 2015 | IT & Technology
Tottenham Hotspur will bring its global fanbase an exclusive digital broadcast from Wembley ahead of this Sunday’s League Cup Final against Chelsea. Spurs TV will run a simulcast on its official...
Thu 12th Feb 2015 | IT & Technology
The Sports Technology Awards recognises the important role technology plays in sport, and we're proud to announce that ADI has been shortlisted for a number of awards in the 2015 honours list. With...