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Football League Appoint New Head of Media Rights

Tue 9th Oct 2012 | Television & Broadcasting

The Football League have announced the appointment of Alfonso Medina to the position of Head of Media Rights.

Medina has more than ten years of commercial and broadcast experience in the sports industry and joins The League from Endemol International where he was Director of Sales, Sports Rights.

Football League Chief Commercial Officer Richard Heaselgrave said: “I’m delighted to welcome Alfonso to The Football League.  His international experience of sports broadcasting, including production and programming, will be a huge asset as we enter an important era in the sports rights market.”

Alfonso Medina, Head of Media Rights, The Football League said: “This is a terrific opportunity and I look forward to working with our broadcast partners and clubs to help build the profile and commercial value of The Football League's media and digital assets in the UK and around the world.”

Medina has also worked for the International Tennis Federation and ESPN and has experience in the sales and distribution of audiovisual rights in to a wide variety of properties including UEFA Europa League, Major League Soccer, Dublin Super Cup, National Hockey League, NASCAR, International Rugby Board, Major League Baseball and the Davis Cup.

image: Alfonso Medina - Football League

Posted by: Aaron Gourley

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