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Leicester City overwhelmed by season ticket sales

Fri 26th Mar 2010 | Money & Finance

Leicester City has been overwhelmed with supporters’ response to the early bird season ticket offer with the club expecting to surpass the 10,000 mark in the next couple of days.

The early bird deadline is at 5pm this Wednesday, March 31, after which prices increase and all remaining seats are released for sale. City’s early bird season ticket prices start from less than £13 per game for adults.

Leicester City’s Chairman Milan Mandaric said: “We are delighted with City supporters’ interest in securing their seat for 2010-2011. Once again they have shown their unbelievable loyalty and support to what we are trying to achieve here.

“It is heartening to know that the club has the backing of so many people. I am sure there are many more fans who will take up the offer before the Wednesday deadline to secure the best prices. This football club would not be where we are right now without your tremendous support.”

Fans who buy their season tickets now are protected from any further prices increases should Leicester City earn promotion. They will also enjoy a number of privileges such as Seat Exchange which gives fans a free additional gold fixture ticket for every game they miss.

Chris Tinbergen, Head of Consumer Sales, added: “The Ticket Office has been a hive of activity over the past couple of weeks as we approach the first deadline date. We are now at the stage where we are selling up to 1,000 season tickets a day. There has been even more interest from fans than we expected.”

City boasted over 14,000 season ticket holders for the current season, a figure they are now confident to exceed for the 2010-2011 campaign.

Tinbergen added: “At this stage last season, we were nowhere near 10,000 yet, which gives us confidence that the final figures for next season will be even higher and our average attendances will continue to increase.”

City’s attendances have been on the rise over recent seasons. Following an 18% increase in season ticket holder numbers this season after promotion back to the Coca-Cola Championship, a further increase is predicted for the 2010-2011 campaign.

Leicester City has one of the highest average home attendances in the Championship, 23,680, exceeding the average figures of many Premier League clubs.

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