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Manchester United Top Brand Finance League

Fri 26th Oct 2012 | Money & Finance

For the first time, the brand values of all major sports teams worldwide have been calculated and compared with Manchester United coming out on top.

The BrandFinance® Sporting Brands 2012 Report estimates Manchester United have a brand value of $853 million (£530m), $67 million (£62m) ahead of its closest European football club rival, Bayern Munich on $785 million (£468m).

Brand Finance plc, the world’s leading brand valuation consultancy, compiled the list of the world’s 250 most valuable sports teams, including football clubs and teams from the NFL, NHL, NBA, MLB and the Indian Premier League. The full BrandFinance® Sporting Brands 2012 table can be found at www.brandirectory.com.  

European football provides the four most valuable sports team brands. However on average football brands are less valuable than those from the NFL. The total value of all 32 NFL team brands is $9.1 billion (£5.6bn) whilst the total for the 32 most valuable football brands is just $7.3 billion (£4.5bn).

The report indicates how polarised football clubs have become in terms of wealth, reputation and prestige. The teams at the very top such as Manchester United, Real Madrid, Barcelona and Bayern Munich are global brands with an international following.

Brand Finance CEO, David Haigh, said: “Some may see this as further evidence of the need for financial fair play rules in football, to cap the wage inflation that has created such a gulf in both performance and in financial sustainability.

“Others will note with interest that while the US is usually seen as the home of free-market capitalism and Europe generally more committed to equality and redistribution, on the sports field the opposite appears to be true.

“While billions of dollars can be freely spent on the Presidential election campaign, (Denver Broncos quarterback) Peyton Manning’s jersey must remain logo-free.

”The remainder of the top-10 most valuable sports team brands is dominated by NFL franchises beginning with the Dallas Cowboys ($510 million), followed by the New England Patriots ($499 million), New York Giants ($471 million), Green Bay Packers ($460 million) and the Pittsburgh Steelers ($410 million). MLB’s New York Yankees come in 10th with a valuation of $397 million.

Chelsea ($398m), Arsenal ($388) and Liverpool ($367) take up 11th, 12th, and 13th position in the table.

Posted by: Aaron Gourley

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