Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester United Top Brand Finance League

Fri 26th Oct 2012 | Money & Finance

For the first time, the brand values of all major sports teams worldwide have been calculated and compared with Manchester United coming out on top.

The BrandFinance® Sporting Brands 2012 Report estimates Manchester United have a brand value of $853 million (£530m), $67 million (£62m) ahead of its closest European football club rival, Bayern Munich on $785 million (£468m).

Brand Finance plc, the world’s leading brand valuation consultancy, compiled the list of the world’s 250 most valuable sports teams, including football clubs and teams from the NFL, NHL, NBA, MLB and the Indian Premier League. The full BrandFinance® Sporting Brands 2012 table can be found at www.brandirectory.com.  

European football provides the four most valuable sports team brands. However on average football brands are less valuable than those from the NFL. The total value of all 32 NFL team brands is $9.1 billion (£5.6bn) whilst the total for the 32 most valuable football brands is just $7.3 billion (£4.5bn).

The report indicates how polarised football clubs have become in terms of wealth, reputation and prestige. The teams at the very top such as Manchester United, Real Madrid, Barcelona and Bayern Munich are global brands with an international following.

Brand Finance CEO, David Haigh, said: “Some may see this as further evidence of the need for financial fair play rules in football, to cap the wage inflation that has created such a gulf in both performance and in financial sustainability.

“Others will note with interest that while the US is usually seen as the home of free-market capitalism and Europe generally more committed to equality and redistribution, on the sports field the opposite appears to be true.

“While billions of dollars can be freely spent on the Presidential election campaign, (Denver Broncos quarterback) Peyton Manning’s jersey must remain logo-free.

”The remainder of the top-10 most valuable sports team brands is dominated by NFL franchises beginning with the Dallas Cowboys ($510 million), followed by the New England Patriots ($499 million), New York Giants ($471 million), Green Bay Packers ($460 million) and the Pittsburgh Steelers ($410 million). MLB’s New York Yankees come in 10th with a valuation of $397 million.

Chelsea ($398m), Arsenal ($388) and Liverpool ($367) take up 11th, 12th, and 13th position in the table.

Posted by: Aaron Gourley


Subscribe to our newsletter




If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

How Football Clubs Source Their Revenue

Thu 22nd Jun 2017 | Money & Finance

It will come as a surprise to no one that football is big business these days. Although players’ wages – especially at the top teams – have increased remarkably, the clubs can pay...

“Why Does Your Club Offer Discounts?” 5 Responses

Tue 6th Jun 2017 | Money & Finance

Following my article last week on the 3 observations about discounts offered on football clubs’ merchandise stores ; I wanted to share some more insight in to the merchandise space. I’ve...

West Ham United announce record season ticket renewals

Thu 1st Jun 2017 | Money & Finance

West Ham United have announced a club record number of season ticket renewals for the 2017/18 Premier League campaign. At Wednesday's 5pm deadline, over 90% of the 52,000 season ticket holders at...

Footballers, their cars, and how many minutes of play it takes to pay for them

Thu 1st Jun 2017 | Money & Finance

Online used car dealership Carspring have researched the vehicles driven by more than 250 of the world’s leading football players. With this information, along with the estimated salaries of...