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West Ham United Sign Up Lycamobile

Fri 2nd Nov 2012 | Football Sponsorship

West Ham United have announced Lycamobile, the largest global provider of low cost international mobile calls, as its official mobile partner.

With a strong heritage in sports sponsorship - most notably in cricketing events - this new venture sees Lycamobile expand its portfolio into Barclays Premier League football for the first time.

Over the past six years, the organisation has invested over £1 million in consumer and sporting occasions and this partnership with West Ham United is expected to provide a valuable platform for Lycamobile to further extend its reach into the community.

Barry Webber, Commercial Director, West Ham United said: "This is a fantastic deal for West Ham United and we are proud to be the club that Lycamobile has chosen to partner in world football. This is the start of what we hope will be a long and successful partnership which will help grow both brands in key markets.

"We are always looking for new ways to grow our global fanbase and the ability to effectively expand this growth with tailored communications forms core of our agreement with Lycamobile.

"Lycamobile is now Europe's largest MVNO having achieved over 20 million activations across 15 countries and this clearly creates a wealth of exciting opportunities to activate and grow the relationship within the local community and key international territories to benefit both the sponsor and the Club's huge global following."

Subaskaran Allirajah - Group Chairman and Founder, Lycamobile commented: "At Lycamobile we are passionate about reaching out to our communities and we hold sports sponsorship close to our hearts as a way to do this.

“We are excited about the opportunities that lie ahead for both Lycamobile and West Ham United.

"We are already looking at the possibility of engaging more closely with the West Ham United fans and season ticket holders.”

Posted by: Aaron Gourley

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