Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

FIFA To Discuss Global Licensing Strategy at Soccerex Global Convention

Wed 7th Nov 2012 | Football Industry Events

Soccerex have announced FIFA will be presenting an insight into the global licensing strategy for the 2014 FIFA World CupTM in Brazil at the Soccerex Global Convention in Rio de Janeiro on Wednesday 28th November at 10.45am.  

As part of FIFA’s new licensing programme which was presented earlier in the year it was decided that with the exception of the Host Country, the entire international licensing programme would be managed in-house.

The ‘Giving football fans a piece of the action’ panel will be lead by Eric Vlieg, Group Leader Licensing at FIFA who will provide an insight into FIFA’s global licensing strategy and Jose Luiz Bartolo, Director of Globo Marcas, the Official Master Licensee in Brazil,who will outline how the strategy will be implemented in the FIFA World Cup’s Host Country.  

Commenting on the event, Eric Vlieg said: “With less than two years to go until the FIFA World Cup, the Soccerex Global Convention provides a great opportunity for FIFA to present its new and improved licensing strategy to the world. We look forward to speaking alongside Globo Marcas,  outlining the work we have done so far and sharingour vision for the future of the FIFA licensing programme.”

Observing on FIFA and Globo Marcas’s involvement, Soccerex CEO Duncan Revie said: “We’re honoured that FIFA have chosen to take part in the Global Convention. Licensing is an important commercial aspect of today’s game and in the run up to a FIFA World Cup it creates even more talking points for the world of football. Soccerex has always had a fantastic relationship with FIFA and we are delighted to provide this platform for them to communicate to the World of football.”

The Soccerex Global Convention is a five day business event consisting of a comprehensive seminar line-up, a number of networking opportunities, a two-day football festival and a packed exhibition which is already close to selling out.

Held in a purpose-built venue within the Forte de Copacabana, with panoramic views of both the famous Copacabana and Ipanema beaches, the exhibition is a hub for business activity; as one of the main components of the convention it provides a platform for leading suppliers from around the world to showcase the latest industry products and services to delegates.

For further information about this event please call +44 (0)208742 7100 or visit www.soccerex.com/global.

 

Posted by: Aaron Gourley

Subscribe to our newsletter

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

The Fan Engagement Conference Round-Up

Mon 18th Sep 2017 | Football Industry Events

Premier Sports Network 's Fan Engagement Conference on September 7 attracted the key international influencers from across the sector for a day of relaxed but informative debate and networking that...

Arena Seating Nominated for Football Business Award 2017

Tue 12th Sep 2017 | Football Industry Events

Arena Seating, part of Arena Group UK & Europe, has been helping clubs of all sizes to improve their facilities for over 50 years, has been nominated for ‘Best Business Serving Football...

Zeetta Networks To Host ‘Smart Infrastructure’ Event

Tue 12th Sep 2017 | Football Industry Events

Zeetta Networks are hosting the first-of-its-kind Smart Infrastructure event on 30 th October 2017 at Ashton Gate Stadium, Bristol. The theme, 'Smart Leaders for Smart Venues', is attracting IT...

The Football Business Awards Announce Finalists

Thu 7th Sep 2017 | Football Industry Events

The Football Business Awards has announced the 2017 finalists and the categories have seen ever rising quality and represent all aspects of the game from rising stars to established forces. Over 25...