VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

FIFA To Discuss Global Licensing Strategy at Soccerex Global Convention

Wed 7th Nov 2012 | Football Industry Events

Soccerex have announced FIFA will be presenting an insight into the global licensing strategy for the 2014 FIFA World CupTM in Brazil at the Soccerex Global Convention in Rio de Janeiro on Wednesday 28th November at 10.45am.  

As part of FIFA’s new licensing programme which was presented earlier in the year it was decided that with the exception of the Host Country, the entire international licensing programme would be managed in-house.

The ‘Giving football fans a piece of the action’ panel will be lead by Eric Vlieg, Group Leader Licensing at FIFA who will provide an insight into FIFA’s global licensing strategy and Jose Luiz Bartolo, Director of Globo Marcas, the Official Master Licensee in Brazil,who will outline how the strategy will be implemented in the FIFA World Cup’s Host Country.  

Commenting on the event, Eric Vlieg said: “With less than two years to go until the FIFA World Cup, the Soccerex Global Convention provides a great opportunity for FIFA to present its new and improved licensing strategy to the world. We look forward to speaking alongside Globo Marcas,  outlining the work we have done so far and sharingour vision for the future of the FIFA licensing programme.”

Observing on FIFA and Globo Marcas’s involvement, Soccerex CEO Duncan Revie said: “We’re honoured that FIFA have chosen to take part in the Global Convention. Licensing is an important commercial aspect of today’s game and in the run up to a FIFA World Cup it creates even more talking points for the world of football. Soccerex has always had a fantastic relationship with FIFA and we are delighted to provide this platform for them to communicate to the World of football.”

The Soccerex Global Convention is a five day business event consisting of a comprehensive seminar line-up, a number of networking opportunities, a two-day football festival and a packed exhibition which is already close to selling out.

Held in a purpose-built venue within the Forte de Copacabana, with panoramic views of both the famous Copacabana and Ipanema beaches, the exhibition is a hub for business activity; as one of the main components of the convention it provides a platform for leading suppliers from around the world to showcase the latest industry products and services to delegates.

For further information about this event please call +44 (0)208742 7100 or visit www.soccerex.com/global.

 

Posted by: Aaron Gourley

Subscribe to our newsletter

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Football Academies: A Key Asset Football Clubs Have at Their Fingertips

Thu 16th Mar 2017 | Football Industry Events

One of football clubs' most valuable and strategic assets are their football academies. This area of a club not only represents its values and history, but can also be the keystone for sustainable...

ATPI Sports Events & Air Partner return to Premier Sports Network for 2017

Thu 16th Mar 2017 | Football Industry Events

Leading global Travel Management Company ATPI Sports Events and aircraft charter company Air Partner have both renewed their partnerships with Premier Sports Network, the events and intelligence...

Edwin Van Der Sar To Share Club Brand Values At Soccerex

Thu 9th Mar 2017 | Football Industry Events

Former Ajax, Manchester United, and Dutch national goalkeeper, Edwin Van Der Sar will be speaking at the Soccerex Global Convention, 4-6 September, Manchester. Van Der Sar will be part of a panel of...

Safeguarding tops the Player Care Manchester agenda

Wed 1st Mar 2017 | Football Industry Events

How well sport is adapting its safeguarding procedures will be one of eight major topics discussed at the upcoming Premier Sports Network Player Care Manchester event. Following the uncovering of...