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FIFA To Discuss Global Licensing Strategy at Soccerex Global Convention

Wed 7th Nov 2012 | Football Industry Events

Soccerex have announced FIFA will be presenting an insight into the global licensing strategy for the 2014 FIFA World CupTM in Brazil at the Soccerex Global Convention in Rio de Janeiro on Wednesday 28th November at 10.45am.  

As part of FIFA’s new licensing programme which was presented earlier in the year it was decided that with the exception of the Host Country, the entire international licensing programme would be managed in-house.

The ‘Giving football fans a piece of the action’ panel will be lead by Eric Vlieg, Group Leader Licensing at FIFA who will provide an insight into FIFA’s global licensing strategy and Jose Luiz Bartolo, Director of Globo Marcas, the Official Master Licensee in Brazil,who will outline how the strategy will be implemented in the FIFA World Cup’s Host Country.  

Commenting on the event, Eric Vlieg said: “With less than two years to go until the FIFA World Cup, the Soccerex Global Convention provides a great opportunity for FIFA to present its new and improved licensing strategy to the world. We look forward to speaking alongside Globo Marcas,  outlining the work we have done so far and sharingour vision for the future of the FIFA licensing programme.”

Observing on FIFA and Globo Marcas’s involvement, Soccerex CEO Duncan Revie said: “We’re honoured that FIFA have chosen to take part in the Global Convention. Licensing is an important commercial aspect of today’s game and in the run up to a FIFA World Cup it creates even more talking points for the world of football. Soccerex has always had a fantastic relationship with FIFA and we are delighted to provide this platform for them to communicate to the World of football.”

The Soccerex Global Convention is a five day business event consisting of a comprehensive seminar line-up, a number of networking opportunities, a two-day football festival and a packed exhibition which is already close to selling out.

Held in a purpose-built venue within the Forte de Copacabana, with panoramic views of both the famous Copacabana and Ipanema beaches, the exhibition is a hub for business activity; as one of the main components of the convention it provides a platform for leading suppliers from around the world to showcase the latest industry products and services to delegates.

For further information about this event please call +44 (0)208742 7100 or visit www.soccerex.com/global.


Posted by: Aaron Gourley

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