Western Union Completes Falcao Transfer
Wed 14th Nov 2012 | Football Sponsorship
The Western Union Company, a leader in global payment services and new Global Partner of the UEFA Europa League have announced the signing of one of the most sought-after players in world football, Atlético de Madrid and Colombian international striker, Radamel Falcao.
Falcao will become a global ambassador for Western Union’s PASS initiative, which is turning every successful pass in this season’s UEFA Europa League into funding to support one day’s education for young people around the world.
‘I was intrigued by Western Union’s PASS initiative and immediately felt a connection,’ said Falcao, who has twice won the UEFA Europa League with Porto and Atlético de Madrid. Falcao added: ‘I’ve played most of my professional football career outside of Columbia, but I am still incredibly proud of my home country and welcome the opportunity, through the PASS initiative, to raise funding for educational projects across Latin America.’
The PASS initiative will provide teacher training and student scholarships through non-profit, non-governmental organisations (NGOs), with an initial focus on eleven countries – Brazil, China, Colombia, Jamaica, Mexico, Morocco, Nigeria, Senegal, Romania, Russia and Turkey. To date there have been a total of 83,054 successfully completed passes in this season’s competition, meaning 83,054 days of education have been provided.
Commenting on the signing, Marc Audrit, Western Union Vice President, Global Brand, said: ‘As well as his exceptional footballing skills, it was Falcao’s ‘story’ that was the key factor behind our decision to sign him as a global ambassador for our PASS initiative. Although he was born in Colombia, he has played across the world in Argentina, Portugal and Spain and, like so many of our customers; he has had to make homes away from home.’
Audrit said of the PASS initiative: ‘Moving money for better is at the heart of what we do, and education is one of the main reasons our customers send money. According to UNESCO, 71 million bright, hardworking students globally are not enrolled in secondary or vocational education. Through PASS, we intend to harness the power of football – and players like Falcao - to build awareness of this challenge as well as deliver on-the-ground support that will make a difference to young people and their communities.’
Falcao joins former international football star, Patrick Vieira, as an ambassador to support the PASS Initiative. More information on the Western Union PASS initiative, and up to date passing stats on each team and individual in the UEFA Europa League, can be found at: www.wu-pass.org
Read more about Western Union's PASS initiative in the next issue of fcbusiness magazine due out 23rd Nov
Posted by: Aaron Gourley
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