VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Western Union Completes Falcao Transfer

Wed 14th Nov 2012 | Football Sponsorship

The Western Union Company, a leader in global payment services and new Global Partner of the UEFA Europa League  have announced the signing of one of the most sought-after players in world football, Atlético de Madrid and Colombian international striker, Radamel Falcao. 

Falcao will become a global ambassador for Western Union’s PASS initiative, which is turning every successful pass in this season’s UEFA Europa League into funding to support one day’s education for young people around the world.

‘I was intrigued by Western Union’s PASS initiative and immediately felt a connection,’ said Falcao, who has twice won the UEFA Europa League with Porto and Atlético de Madrid. Falcao added: ‘I’ve played most of my professional football career outside of Columbia, but I am still incredibly proud of my home country and welcome the opportunity, through the PASS initiative, to raise funding for educational projects across Latin America.’

The PASS initiative will provide teacher training and student scholarships through non-profit, non-governmental organisations (NGOs), with an initial focus on eleven countries – Brazil, China, Colombia, Jamaica, Mexico, Morocco, Nigeria, Senegal, Romania, Russia and Turkey.  To date there have been a total of 83,054 successfully completed passes in this season’s competition, meaning 83,054 days of education have been provided. 

Commenting on the signing, Marc Audrit, Western Union Vice President, Global Brand, said: ‘As well as his exceptional footballing skills, it was Falcao’s ‘story’ that was the key factor behind our decision to sign him as a global ambassador for our PASS initiative. Although he was born in Colombia, he has played across the world in Argentina, Portugal and Spain and, like so many of our customers; he has had to make homes away from home.’

Audrit said of the PASS initiative: ‘Moving money for better is at the heart of what we do, and education is one of the main reasons our customers send money. According to UNESCO, 71 million bright, hardworking students globally are not enrolled in secondary or vocational education. Through PASS, we intend to harness the power of football – and players like Falcao - to build awareness of this challenge as well as deliver on-the-ground support that will make a difference to young people and their communities.’

Falcao joins former international football star, Patrick Vieira, as an ambassador to support the PASS Initiative. More information on the Western Union PASS initiative, and up to date passing stats on each team and individual in the UEFA Europa League, can be found at: www.wu-pass.org

Read more about Western Union's PASS initiative in the next issue of fcbusiness magazine due out 23rd Nov

Posted by: Aaron Gourley

Subscribe to our newsletter

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Manchester City Announce Premier League's First Sleeve Sponsorship Deal

Fri 17th Mar 2017 | Football Sponsorship

Manchester City has become the first Premier League club to announce an Official Sleeve Partner. Korean tire giant, and existing club partner, Nexen Tire has renewed its partnership and becomes the...

AFC Fylde Partnership Gives Youngsters Striking Future

Fri 3rd Mar 2017 | Football Sponsorship

Over 600 young adults from Blackpool, Fylde and Wyre will benefit from a new partnership that aims to equip them with employment skills. AFC Fylde Community Foundation has joined forces with its new...

West Brom announce Asian partnership with IGOFX

Thu 2nd Mar 2017 | Football Sponsorship

West Bromwich Albion Football Club and leading Forex company IGOFX have today announced a partnership that will run until the end of the 2017/18 season. Albion players Darren Fletcher, Jonny Evans,...

Aladdin Group becomes global partner of Manchester United

Wed 1st Mar 2017 | Football Sponsorship

Manchester United and Aladdin Group have today announced a global partnership. As part of the partnership, Aladdin Group will work with Manchester United to generate brand awareness and compelling...