Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Western Union Completes Falcao Transfer

Wed 14th Nov 2012 | Football Sponsorship

The Western Union Company, a leader in global payment services and new Global Partner of the UEFA Europa League  have announced the signing of one of the most sought-after players in world football, Atlético de Madrid and Colombian international striker, Radamel Falcao. 

Falcao will become a global ambassador for Western Union’s PASS initiative, which is turning every successful pass in this season’s UEFA Europa League into funding to support one day’s education for young people around the world.

‘I was intrigued by Western Union’s PASS initiative and immediately felt a connection,’ said Falcao, who has twice won the UEFA Europa League with Porto and Atlético de Madrid. Falcao added: ‘I’ve played most of my professional football career outside of Columbia, but I am still incredibly proud of my home country and welcome the opportunity, through the PASS initiative, to raise funding for educational projects across Latin America.’

The PASS initiative will provide teacher training and student scholarships through non-profit, non-governmental organisations (NGOs), with an initial focus on eleven countries – Brazil, China, Colombia, Jamaica, Mexico, Morocco, Nigeria, Senegal, Romania, Russia and Turkey.  To date there have been a total of 83,054 successfully completed passes in this season’s competition, meaning 83,054 days of education have been provided. 

Commenting on the signing, Marc Audrit, Western Union Vice President, Global Brand, said: ‘As well as his exceptional footballing skills, it was Falcao’s ‘story’ that was the key factor behind our decision to sign him as a global ambassador for our PASS initiative. Although he was born in Colombia, he has played across the world in Argentina, Portugal and Spain and, like so many of our customers; he has had to make homes away from home.’

Audrit said of the PASS initiative: ‘Moving money for better is at the heart of what we do, and education is one of the main reasons our customers send money. According to UNESCO, 71 million bright, hardworking students globally are not enrolled in secondary or vocational education. Through PASS, we intend to harness the power of football – and players like Falcao - to build awareness of this challenge as well as deliver on-the-ground support that will make a difference to young people and their communities.’

Falcao joins former international football star, Patrick Vieira, as an ambassador to support the PASS Initiative. More information on the Western Union PASS initiative, and up to date passing stats on each team and individual in the UEFA Europa League, can be found at: www.wu-pass.org

Read more about Western Union's PASS initiative in the next issue of fcbusiness magazine due out 23rd Nov

Posted by: Aaron Gourley

Subscribe to our newsletter

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Everton Partner Donates Shirt Sponsorship To Community Foundation

Wed 23rd Aug 2017 | Football Sponsorship

Everton players will be sporting a different logo on the front of their shirts for Thursday’s Europa League play-off round second-leg tie against Hajduk Split in Croatia. Local legislation in...

Stoke City Extend Ties With Local University

Tue 22nd Aug 2017 | Football Sponsorship

Staffordshire University have become Stoke City’s first Education & Lifelong Learning Partner. The Potters have strengthened their existing ties with Staffordshire University with the...

Tottenham Hotspur Calls In Official Mobile Phone Partner

Thu 17th Aug 2017 | Football Sponsorship

Tottenham Hotspur has announced LEAGOO, the China-based smart phone and technology provider, will become the Club’s Official Mobile Phone Partner for five years from the start of the 2017/2018...

JD Become Scottish FA Performance Schools Title Sponsors

Tue 15th Aug 2017 | Football Sponsorship

The Scottish FA has announced JD as the title sponsor of the Performance School programme for the next three years. The partnership was announced as 48 budding footballers were inducted into the...