Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Coventry City sign new shirt sponsorship deal

Mon 29th Mar 2010 | Football Sponsorship

COVENTRY City has signed a three-year deal with premium express delivery company City Link who will become official club sponsors from the start of next season.

The sponsorship deal - which will include City Link's name on the club's home and away kits and all player-wear - is the biggest in Coventry City's history.

City Link, which employs more than 5,000 people across the UK, has had a growing relationship with the club at the Ricoh Arena over the last year and the new deal reflects its desire to increase its brand presence in the region and beyond.

It will replace international property development firm Cassidy Developments which has sponsored the club for the past five years.

Nathan Kosky, Commercial Director at Coventry City, said that the agreement carried significant incentives if the Sky Blues reach the Premier League in the next three years.

 

He said:"This is very good news for all parties. We are taking our relationship with City Link to a new level and its support will be a key part of the club's development over the next few years and hopefully beyond.

"At the same time, we are sure our growing profile nationally and internationally will help City Link achieve its own business goals.

"Business is about relationships and we have worked increasingly closely with City Link over the last year or so. That has gone extremely well for both organisations and this deal takes the relationship to a new level."

Stuart Godman, Managing Director of City Link, said: "We are delighted to have reached agreement with Coventry City to become club and shirt sponsor from next season.

"This sponsorship is very much a natural fit between our two organisations. Our future strategy is underpinned with an increasing presence for our national operation in Coventry so a sponsorship link with the club is obviously an important part of our plan to focus our future in Coventry.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

FA ends 4m-a-year Ladbrokes partnership

Fri 23rd Jun 2017 | Football Sponsorship

The Football Association has announced that it has ended its commercial partnership with Ladbrokes. At May's board meeting, it was agreed that The FA would end all sponsorships with betting companies...

Hull City Announce Ground-Breaking WWF Partnership

Thu 22nd Jun 2017 | Football Sponsorship

Hull City Tigers have announce a ground-breaking partnership with WWF, one of the world’s leading conservation charities. This first of its kind, 3-year partnership, will see the club...

AFC Bournemouth Name M88 As Official Shirt Sponsor

Wed 21st Jun 2017 | Football Sponsorship

AFC Bournemouth has announced a 2-year partnership with M88 as their official shirt sponsor. The M88 logo will be featured on the front of the Cherries’ shirt throughout the partnership, and the...

Manchester City Signs Betting Partnersip With Kai-Fa Yule K8.com

Wed 21st Jun 2017 | Football Sponsorship

Online gaming company Kai-Fa Yule K8.com has been announced as Manchester City’s Official Betting Partner in Asia. K8.com joins the club in a multi-year partnership that will commence at the...