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Manchester Unitedís Japanese Fans Growing in Number

Mon 19th Nov 2012 | Marketing & PR

Manchester United has almost 4million fans in Japan and that total is rising following the signing of one of the national team’s star players, delegates were told at an event held by Deloitte in the North West.

The dinner, a networking event for Japanese and UK businesses held at MediaCityUK, featured a presentation by Tom Hill, regional sponsorship director for Manchester United.

Mr Hill said the club’s independent research estimated it had 3.7million fans in Japan. However, that has risen since the signing of Shinji Kagawa, a star of the Japanese national team. The club expects it to continue to increase while Kagawa is at the club.

Manchester United has a long-established presence in Japan and the first team regularly tours the country during the close season. The club has six commercial partners in the country, including printer manufacturer Epson and electronics giant Toshiba, which offer it revenue streams at a local level.

Guests at the event, held at The Studios, included members of the UK arms of Japanese businesses and UK firms which sell to the country. Guest of honour was Minister Naoko Ito, of the Japanese Embassy in the UK.

Jo Ahmed, director in Deloitte in the North West’s global employer services team, said: “Tom’s presentation offered a real insight into the importance of the Japanese market for Manchester United.

“The club is one of the North West’s most famous exports but in essence it is a very well run business that has exploited overseas markets to make it into the world’s leading football club.

“All companies, of whatever size, can learn from Manchester United the importance of building a network of relationships across the globe to open up new markets and grow even in difficult times.”

Image: Minister Naoko Ito, of the Japanese Embassy in the UK. Deloitte

Posted by: Aaron Gourley

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