Gillette Football Club Launches Online Football Gaming With We R Interactive
Tue 4th Dec 2012 | Marketing & PR
Following the global launch of the Gillette Football Club, Gillette has announced a gaming partnership with UK-based social entertainment company, We R Interactive.
In the global, multi-layered partnership aimed at driving registrations to the Gillette Football Club, We R Interactive’s award-winning online football game, I AM PLAYR, will feature as the first and only game on the Gillette Football Club.
Gillette’s long-standing association with football and I AM PLAYR’s audience of more than six million 16-34 year old males is seen as the perfect fit in a first-of-its-kind partnership for Gillette that demonstrates its shift to using innovative digital platforms as part of its global brand building activity to establish lifelong, one to one, in real time relationships
Alex Tosolini, Vice President, E-Business for P&G, says “Gillette has a long track record in bringing men closer to their sporting passions, and we have taken this to the next level with the Gillette Football Club.
“This new partnership with We R Interactive will enhance the experience for both football fans on Gillette Football Club and I AM PLAYR users, and builds on our vision to ultimately deliver the best a fan can get with a complete online football experience.”
Paul Whitehead, Global Commercial Director, We R Interactive commented, “We’ve built a growing global audience across our portfolio of games and have established a track record of creating innovative partnerships that allow brands to credibly engage with consumers on their own terms and to a much deeper level compared to other media.”
Posted by: Aaron Gourley
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