VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Arsenal Twitter Reaches Two Million Followers

Fri 7th Dec 2012 | IT & Technology

Arsenal Football Club has become the first Premier League side to reach the landmark figure of two million followers for its official Twitter account, @Arsenal.

Ranked fourth most popular sport account in the world*, the platform has been a key way for supporters around the globe to keep in touch with the north London club's day to day activities but also interacting directly with players and fans alike.

Since its launch in 2009, the Gunners have tweeted team news, links to exclusive content and responded to supporter comments in over 13,000 tweets. With a constant flow of information provided, the official account of the Club has steadily increased in popularity, with one million followers accrued in the last year.  

To drive dialogue and engagement with supporters both domestically and overseas, @Arsenal has hosted Twitter Takeover every three weeks which allows fans to put their questions straight to first team stars.

The feature - highly commended at the Football Business Awards recently - regularly trends number one globally and had over 14,000 uses of the hashtag in one hour during the last session in late November. A newly launched Twitter Quiz each Tuesday at noon will also drive activity and Arsenal debate on the social media platform.

Since the increase in engagement activity with followers, the @Arsenal account has moved from 8% of fans re-tweeted content to 60% in 2012. The popularity is reflected with the #Arsenal hashtag becoming the second most popular in English language in 2012 to date*.

The Gunners have an in house team producing exclusive and diverse content for its online channels and driving interaction with its supporters. The Club's official Facebook page at www.facebook.com/Arsenal has in excess of 12million 'likes', while its official website www.Arsenal.com - voted Best Sports site in Website of the Year last month - had four million unique visitors in September 2012.

Managing Editor Richard Clarke said: "It is very gratifying to become the first Premier League club to reach the two million mark.

"We have always kept our Twitter strategy relatively simple but, over the past year, we have developed the area as a key component to connect with our fans around the world through digital channels.

"It is now a central way for us to provide news to Arsenal fans and I can only see us using Twitter more and more as a direct connection between the Club and the supporters in the years to come."

Posted by: Aaron Gourley

Subscribe to our newsletter

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Leeds Are The Real United For Online Merchandise Conversion

Tue 21st Mar 2017 | IT & Technology

CEO, Lewis Holland and the team at DiscountIF team have been studying various merchandise stores of football clubs in the UK. We've been observing pricing trends as well as web traffic flows. Within...

Delete Scoops Double Win For Saintsí Digital Transformation

Mon 20th Mar 2017 | IT & Technology

Following its recent work to relaunch Southampton FC’s new fan-focused digital experience, digital specialist Delete has been awarded Sitecore’s Global People’s Choice and UK Digital...

Club Wembley Using 3D DIGITAL VENUE Services

Mon 6th Mar 2017 | IT & Technology

3D DIGITAL VENUE has partnered with Club Wembley to aid in its goal of providing members with an enhanced Club Wembley Experience. Partnering with 3D DIGITAL VENUE , Club Wembley has ushered in an era...

Swedish Football League Invests In Video Analysis Technology

Mon 6th Mar 2017 | IT & Technology

The Swedish Football League, Svensk Elitfotboll, have signed an agreement with Spiideo to equip every stadium in Allsvenskan with a system that delivers high resolution panoramic footage of the entire...