Kitbag announces Robbie Savage as it's first UK Brand Ambassador
Mon 10th Dec 2012 | Marketing & PR
Online sports retailer Kitbag, has announced that former Welsh international footballer Robbie Savage will be its first UK brand ambassador.
Robbie, currently a football pundit for 606 on Radio 5 live, has signed a one year agreement to be the face of Kitbag and will feature in the brand’s latest PR campaign for Christmas gift ideas.
Over the next year, Robbie will be reviewing the latest products for the website, taking part in a number of live Q&A sessions and hosting exclusive events for Kitbag customers. With over one million followers on Twitter, Kitbag are hoping to utilise Robbie’s widespread fan base to attract a broader audience outside the traditional sports sphere.
Andy Anson, chief executive officer of Kitbag commented: ‘Kitbag is trusted by the sports industry to provide customers with the best products and service across the globe. The organisation has partnerships with the leading sports clubs, governing bodies and major sporting events in the world and is a leading player in the world of e-commerce. Robbie is clearly a sports star who resonates with sports fans and followers and will help us build our reputation across the sporting landscape. His sense of fun and style will enable us to open a dialogue with a broader range of customers.’
Robbie Savage added: ‘I am really excited to be working with Kitbag and it feels like an obvious partnership for me given my background as a professional sportsman. As a former footballer and a father of young children I take a great interest in the latest sports products on the market and also keep my eye on sporting fashion trends, so Kitbag caters for both me and my family.’
Kitbag now operates the retail business and online stores for a number of leading sports brands including Barcelona, Chelsea, Formula 1, Manchester City, Manchester United, Real Madrid, Wimbledon, The NBA, The NFL and The Ryder Cup.
Kitbag.com relaunched at the end of July with a new look, a new logo design and product ranges that cater for both sports enthusiasts and fashion-conscious shoppers.
Posted by: Kev Howland
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