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HTC signs three-year UEFA partnership deal

Wed 12th Dec 2012 | Football Sponsorship

HTC has announced a three-year agreement that will see the mobile brand become the new Official Global Phone Supplier partner of the UEFA Champions League and UEFA Europa League.

Kicking off in January 2013, the partnership will enable HTC to deliver new and innovative ways for fans around the world to get closer to the action, according to the official release. 

Peter Chou, CEO of HTC Corporation, said: ‘Football elicits so much passion around the world and we are excited to partner with one of the leading sporting brands in the world. We’ll be working closely with UEFA to offer football experiences to all fans in addition to providing a richer overall mobile experience.’

Gianni Infantino, UEFA General Secretary added: ‘I am pleased to welcome HTC to the UEFA Champions League and the UEFA Europa League family. Through this partnership UEFA and HTC will promote European club football to a worldwide audience and bring new opportunities for our fans to engage with the competitions. We value the support and commitment of HTC and anticipate their involvement with these competitions will increase the profile of their brand on a global scale.’

As part of the partnership with the UEFA Champions League and UEFA Europa League, HTC will also become the Official Global Smartphone Supplier Partner of the UEFA Super Cup Final in 2013 and 2014, and the UEFA Women’s Champions League Final in 2013, 2014 and 2015.

Posted by: Kev Howland

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