Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Sports Revolution and Absolute Radio Team Up for Twitter Football First

Thu 13th Dec 2012 | Marketing & PR

This weekend, Sports Revolution, the sports media and marketing group, and UK radio network Absolute Radio, will score a football first – using Twitter to connect fans at 16 UK football stadia with Ian Wright’s hit Saturday show, ‘Rock ‘n’ Roll Football’, the station’s home of live and exclusive Barclays Premier League commentary every Saturday.

Using Sports Revolution’s hi-tech TV networks installed in the concourses of football grounds across the country, Absolute Radio will invite fans to tweet directly to Rock ‘n' Roll Football live on air, using the hashtag ‘#tellwrighty’.

In the first-ever use of Sports Revolution’s new ‘Stadium Social’ technology, fans will be invited to ‘#tellwrighty’ what they think about a series of questions posted on the concourse screens. All tweets will be moderated by a Sports Revolution team before being posted live on the stadium networks.

The deal is a partnership between Absolute Radio and Sports Revolution’s sports content and digital publishing arm, Snack Media. Snack runs 80 sports fan sites, including the ‘#realopinions’ fan portal, FootballFancast.com

As part of the deal, FootballFancast.com will be advertised during Rock ‘n’ Roll Football, and, in turn, the radio show will receive media space throughout the in-stadia advertising inventory, including Jumbo Screens and Concourse TV network

In the studio, Ian Wright and Rock N Roll Football’s Russ Williams and Jim Proudfoot will promote the Stadium Social twitter link, encouraging fans to tweet their views. This is the first time live twitter interaction with fans has been performed in English football stadia, made possible by hardware and technology developed by Sports Revolution’s social media team.

Sarah Groarke from Snack Media says: “Like FootballFancast.com, Rock ‘n’ Roll Football is all about real fans and real opinions. It is the perfect fit for a ground-breaking new partnership, creating a new way for fans to voice their views from the heart of the action.”

Vange Kourentis, Group Commercial Director, Sports Revolution comments: “We continue to invest and develop in stadia technology that allows fans to interact with the event and bring brands closer to those conversations.”

Laura Tannenbaum, Brand Marketing Manager at Absolute Radio adds:  “We are excited to be the first brand in the UK to reach our audience in football stadia via Twitter. We have a track record of media innovation, finding exciting new ways to connect with our listeners and where better to engage football fans with our football show than directly in the grounds themselves.”

The execution with Absolute Radio debuts this weekend and will run until January. After that, Stadium Social will be up and running and available for future brand partnerships.

Posted by: Kev Howland

Subscribe to our newsletter

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

6 emojis To Describe A New Trend In Football Promotions

Thu 22nd Jun 2017 | Marketing & PR

The following is a guest article by the CEO of DiscountIF, Lewis Holland. I really enjoyed writing an article recently about some of the awesome promotional campaigns we observed from football clubs...

Sports The Ideal Platform To Fight Environmental Pollution

Mon 19th Jun 2017 | Marketing & PR

Why the sports and entertainment industry is the ideal platform to fight environmental pollution. A world without plastic is unimaginable. Packaging foils, carrying bags, Tupperware, bottles –...

Arsenal Partner With Universal Pictures

Fri 16th Jun 2017 | Marketing & PR

Arsenal Football Club has partnered with Universal Pictures to help promote a number of upcoming film releases, including Illumination’s Despicable Me 3. The partnership will provide Universal...

No way Jose! Mourinho is boss from hell according to UK workforce

Thu 1st Jun 2017 | Marketing & PR

Jose Mourinho may have ended the season with two major trophies following last week's Europa League Final win, but his management style has divided opinion amongst fans and the media throughout the...