Sports Revolution and Absolute Radio Team Up for Twitter Football First
Thu 13th Dec 2012 | Marketing & PR
This weekend, Sports Revolution, the sports media and marketing group, and UK radio network Absolute Radio, will score a football first – using Twitter to connect fans at 16 UK football stadia with Ian Wright’s hit Saturday show, ‘Rock ‘n’ Roll Football’, the station’s home of live and exclusive Barclays Premier League commentary every Saturday.
Using Sports Revolution’s hi-tech TV networks installed in the concourses of football grounds across the country, Absolute Radio will invite fans to tweet directly to Rock ‘n' Roll Football live on air, using the hashtag ‘#tellwrighty’.
In the first-ever use of Sports Revolution’s new ‘Stadium Social’ technology, fans will be invited to ‘#tellwrighty’ what they think about a series of questions posted on the concourse screens. All tweets will be moderated by a Sports Revolution team before being posted live on the stadium networks.
The deal is a partnership between Absolute Radio and Sports Revolution’s sports content and digital publishing arm, Snack Media. Snack runs 80 sports fan sites, including the ‘#realopinions’ fan portal, FootballFancast.com.
As part of the deal, FootballFancast.com will be advertised during Rock ‘n’ Roll Football, and, in turn, the radio show will receive media space throughout the in-stadia advertising inventory, including Jumbo Screens and Concourse TV network
In the studio, Ian Wright and Rock N Roll Football’s Russ Williams and Jim Proudfoot will promote the Stadium Social twitter link, encouraging fans to tweet their views. This is the first time live twitter interaction with fans has been performed in English football stadia, made possible by hardware and technology developed by Sports Revolution’s social media team.
Sarah Groarke from Snack Media says: “Like FootballFancast.com, Rock ‘n’ Roll Football is all about real fans and real opinions. It is the perfect fit for a ground-breaking new partnership, creating a new way for fans to voice their views from the heart of the action.”
Vange Kourentis, Group Commercial Director, Sports Revolution comments: “We continue to invest and develop in stadia technology that allows fans to interact with the event and bring brands closer to those conversations.”
Laura Tannenbaum, Brand Marketing Manager at Absolute Radio adds: “We are excited to be the first brand in the UK to reach our audience in football stadia via Twitter. We have a track record of media innovation, finding exciting new ways to connect with our listeners and where better to engage football fans with our football show than directly in the grounds themselves.”
The execution with Absolute Radio debuts this weekend and will run until January. After that, Stadium Social will be up and running and available for future brand partnerships.
Posted by: Kev Howland
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