seat
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FCBusiness Subscription
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Premier League Status Worth 58m to Swansea Economy

Thu 3rd Jan 2013 | Money & Finance

Swansea City’s first season in the Barclay’s Premier League was worth £58m to the local economy, an in-depth study has revealed. 

The Swans gained promotion to the Premier League in 2011, becoming the first Welsh club to do so.

An estimated 400 jobs – 340 of them in Swansea – were created or protected according to a study commissioned to look at the economic impact of Premier League status on the city and Wales. 

Nick Bradley, Swansea Council’s Cabinet Member for Regeneration, said: “The Swans’ Premier League adventure has been an incredible success story for the club, for Wales and for Swansea. 

“The value of the Swans success to the local economy is even greater than Chelsea’s widely-reported prize money for winning the Champions League this year. 

“That’s an incredible achievement. I want to pay tribute to the joint effort between the Welsh Government, Swansea Council, their partners and, of course, the Swans for making sure the economic benefits have been felt alongside the tremendous feelgood factor that’s been generated right across the city.” 

The report says that while the majority of the economic value was created directly by the football club, most of the jobs created and safeguarded were from non-footballing activity. 

The most significant element of this was the spending power of visiting fans who visited pubs, clubs, restaurants and stayed in hotels as a direct result of attending games at the Liberty Stadium. 

Cllr Bradley said: “This economic impact assessment has proved that the investment by the Welsh Government and Swansea Council in targeting visiting fans to encourage them to come and enjoy what Wales and Swansea has to offer has paid off. 

“We believe it is continuing to pay off this season too with thousands of fans continuing to enjoy the warmth of the Welsh welcome in Swansea.” 

Posted by: Aaron Gourley

Subscribe to our newsletter

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

English Clubs Splash $1.2bn On International Transfers

Wed 28th Jan 2015 | Money & Finance

English clubs were the biggest spenders on international transfers according to FIFA’s Transfer Matching System (TMS) Global Transfer Market 2015 report which was published today. The report...

Negotiations Break Down In Transfer System Reform

Wed 28th Jan 2015 | Money & Finance

Negotiations being driven by FIFPro, the World Footballers' Association, to reform football's player transfer system have stalled at the first major hurdle. Representatives of the leagues and the...

Premier League Riches Propel Club Revenues

Thu 22nd Jan 2015 | Money & Finance

Manchester United lead the march of Premier League club’s in football’s rich list but still fall short of Spanish giants, Real Madrid. The Premier League’s huge broadcasting rights...

West Ham Sponsor Closes UK Operation

Fri 16th Jan 2015 | Money & Finance

The Swiss National Bank’s monetary policy change has forced West Ham United’s principal sponsor, Alpari, to close its UK operation. A statement released by the global currency broker on...