seat
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FCBusiness Subscription
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Premier League Status Worth 58m to Swansea Economy

Thu 3rd Jan 2013 | Money & Finance

Swansea City’s first season in the Barclay’s Premier League was worth £58m to the local economy, an in-depth study has revealed. 

The Swans gained promotion to the Premier League in 2011, becoming the first Welsh club to do so.

An estimated 400 jobs – 340 of them in Swansea – were created or protected according to a study commissioned to look at the economic impact of Premier League status on the city and Wales. 

Nick Bradley, Swansea Council’s Cabinet Member for Regeneration, said: “The Swans’ Premier League adventure has been an incredible success story for the club, for Wales and for Swansea. 

“The value of the Swans success to the local economy is even greater than Chelsea’s widely-reported prize money for winning the Champions League this year. 

“That’s an incredible achievement. I want to pay tribute to the joint effort between the Welsh Government, Swansea Council, their partners and, of course, the Swans for making sure the economic benefits have been felt alongside the tremendous feelgood factor that’s been generated right across the city.” 

The report says that while the majority of the economic value was created directly by the football club, most of the jobs created and safeguarded were from non-footballing activity. 

The most significant element of this was the spending power of visiting fans who visited pubs, clubs, restaurants and stayed in hotels as a direct result of attending games at the Liberty Stadium. 

Cllr Bradley said: “This economic impact assessment has proved that the investment by the Welsh Government and Swansea Council in targeting visiting fans to encourage them to come and enjoy what Wales and Swansea has to offer has paid off. 

“We believe it is continuing to pay off this season too with thousands of fans continuing to enjoy the warmth of the Welsh welcome in Swansea.” 

Posted by: Aaron Gourley

Subscribe to our newsletter

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Spreading The Everton Word In Finland

Fri 21st Nov 2014 | Money & Finance

Finland’s premier sports marketing and management school is set to become the latest benefactor to Everton in the Community after learning about the life-changing work carried out by the...

Chelsea Fans Voice Concerns Over Ticket Prices

Thu 20th Nov 2014 | Money & Finance

High ticket prices and a lack of atmosphere could be rectified by the introduction of Safe-Standing areas at Stamford Bridge, according to the findings of a survey conducted by the club’s...

Manchester United revenues down over Champions League failure

Tue 18th Nov 2014 | Money & Finance

Manchester United today announced a 9.9% fall in their latest financial results for the 2015 fiscal first quarter ended 30 September 2014. Total revenue to September 30 is down to £88.7m and...

Flexible Payments With V12 Season Ticket Finance

Thu 13th Nov 2014 | Money & Finance

V12 Season Ticket Finance, part of Secure Trust Bank, is helping football clubs make season ticket sales more accessible. The bank-backed service, which has already achieved success at notable Premier...