Manchester United Signs Two Major Chinese Sponsorship Deals
Tue 15th Jan 2013 | Football Sponsorship
Manchester United’s commercial prowess in the Asian market shows no sign of abating with the signing of two major sponsorship deals with Chinese companies.
The deals with Chinese soft drinks manufacturer Wahaha and China Construction Bank (CCB) will allow the companies to tap into some of Manchester United’s 108 million followers in the region.
The three year deal will see Wahaha become the club’s first Official Soft Drinks Partner in China whilst the China Construction Bank will hold the rights exclusively to produce the official Manchester United branded credit card in mainland China.
Speaking of the deal with Wahaha, Manchester United’s Commercial Director, Richard Arnold said: ‘This is the club’s first sponsorship of its kind in China and we are delighted to be able to work with a company which, like Manchester United, is dedicated to innovation and leadership in its field.
“Wahaha is one of the most iconic brands in China and one that has come to symbolise the dynamism and strength of the modern Chinese economy.
“Manchester United has a long association with China, visiting 11 times to play friendly matches. The first time was in 1975 and the most recent visit in August last year. Sir Alex and his team were overwhelmed with the welcome they received from fans who packed the stadium in Shanghai.”
With almost 102 million personal banking customers, CCB is one of the ‘big four’ banks in China, employing over 320,000 people and has almost 14,000 domestic branches, as well as overseas branches in Frankfurt, Hong Kong, Johannesburg, New York, Seoul, Singapore, Tokyo and Sydney.
Richard added: “We are very pleased to be partnering with China Construction Bank to bring the official Manchester United Credit Card to China. Manchester United has a huge following in China of 108 million.
“We know from our visits there, including to Shanghai last summer, that our Chinese followers have always been among the most supportive. Through our relationship with CCB we hope not only to give fans an excellent product, but also bring them closer to the club they so passionately support.
“As China’s fiscal and industrial strength continues to grow, it is establishing itself as a leader in the global economy and the place for businesses to invest. In 80 major cities in China CCB have almost 60% of all branches, making them the ideal partner to connect with our fans.
“Together with our TV and mobile partners, financial services products give us tangible ways of providing real benefits to our fans that enable them to establish a closer relationship with their favourite team.”
Posted by: Aaron Gourley
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