Manchester United Paints the World Red with Kansai
Fri 18th Jan 2013 | Football Sponsorship
Manchester United has today announced a three year sponsorship with Japanese paint manufacturer, Kansai which will see them become the club’s first Official Paint Partner.
It was Manchester United’s 659 million global followers and family of international sponsors which attracted Kansai to the partnership.
Speaking at today’s launch Manchester United Commercial Director, Richard Arnold commented:
“Kansai is the perfect company to partner with Manchester United. Although from two very different industries they demonstrate many of the same values and qualities we adhere to both on and off the pitch, such as growth, investment in people and innovation.
“Manchester United’s global network of fans and sponsors will help to raise the profile of the Kansai brand, as well as enable us to engage with our global community of fans through new and interesting ways. I am delighted to welcome them to the Manchester United family and look forward to a successful partnership.”
In response to the partnership, Mr Yuzo Kawamori, President of Kansai Paint said:
“Both Kansai Paint and Manchester United Football Club have a long history of success and a deep desire to succeed in the future.
“I am confident that this partnership will enable Kansai to develop not only its presence in new markets but will also augment its position in existing markets. Kansai’s partnership with Manchester United is a further demonstration of Kansai’s desire to become a global leader in the coatings industry.”
Posted by: Aaron Gourley
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