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Galatasaray Launch Integrated Ticketing Solution

Thu 31st Jan 2013 | IT & Technology

Turkish side Galatasaray Football Club, have awarded IRIS Ticketing the contract to deliver its integrated TALENT Sport ticketing solution.

The multi-year contract sees Galatasaray introduce inventive ticketing for supporters to ensure they have the best online experience when purchasing tickets for its games. Crucially, the solution gives control of the club’s customer database back to the club, allowing Galatasaray to analyse its customer behaviour and introduce flexible ticketing promotions and offers to meet the needs of its supporters.

The system launched successfully this month for its game with Besiktas on the 27th January and represents a strategic milestone in IRIS Ticketing’s plans to grow internationally.

The TALENT Sport system will be used for all of Galatasaray matches and is a key component of the evolution of the club since the opening of the Ali Sami Yen Türk Telekom Arena, its new home ground, in January 2012. The state-owned stadium has a capacity of over 52,000 and is the newest and most technologically advanced stadium in Turkey.

Özgür Gündoğan, Head of Sales at Galatasaray, commented: "The switch to our own white label ticketing solution was a major strategic move for Galatasaray as it forms the base for our long-term vision around smart fan relationship management.

“Our fan base is the largest in Turkey and spans across the globe, thus only with the right partners, we could embark on this long journey. Having successfully launched this massive change in mid-season proves that we have chosen the right international and local partners.”

Şafak Sarıahmetoğlu, Ticketing Manager at Galatasaray, also commented: "It was a must for the new system to be flexible and stable to meet our continuously changing and potentially challenging needs.

“Talent, as a ticketing platform, not only meets this criteria on its own but also with its seamless integration with the access control system makes life much easier between sales and operations. BeyazBorsa's expertise in both areas has proven invaluable in implementing this expansive project.”

Commenting on the launch of Galatasaray’s ticketing solution Mark Dewell, Managing Director at IRIS Ticketing, said: “Ensuring Galatasaray delivers a world class experience to its supporters was at the heart of its rigorous process to find the right solution for its ticketing requirements.

“As the most technologically advanced stadium in Turkey, the club wanted to take control of its ticket sales and have the flexibility to offer different packages to its supporters, which is exactly what IRIS Ticketing’s solution delivers.

“TALENT Sport will be central to Galatasaray’s strategy to meet the ticketing demands of its fans and will lead the way in introducing new innovations in the way people use tickets.

“This contract is a milestone for IRIS Ticketing, not only in spearheading our international growth plans but in developing new ways for clubs to innovate with our products and services.”

Image: Mark Dewell, MD of IRIS Ticketing, in front of Galatasaray’s Ali Sami Yen Türk Telekom Arena

Posted by: Aaron Gourley

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