Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Galatasaray Launch Integrated Ticketing Solution

Thu 31st Jan 2013 | IT & Technology

Turkish side Galatasaray Football Club, have awarded IRIS Ticketing the contract to deliver its integrated TALENT Sport ticketing solution.

The multi-year contract sees Galatasaray introduce inventive ticketing for supporters to ensure they have the best online experience when purchasing tickets for its games. Crucially, the solution gives control of the club’s customer database back to the club, allowing Galatasaray to analyse its customer behaviour and introduce flexible ticketing promotions and offers to meet the needs of its supporters.

The system launched successfully this month for its game with Besiktas on the 27th January and represents a strategic milestone in IRIS Ticketing’s plans to grow internationally.

The TALENT Sport system will be used for all of Galatasaray matches and is a key component of the evolution of the club since the opening of the Ali Sami Yen Türk Telekom Arena, its new home ground, in January 2012. The state-owned stadium has a capacity of over 52,000 and is the newest and most technologically advanced stadium in Turkey.

Özgür Gündoğan, Head of Sales at Galatasaray, commented: "The switch to our own white label ticketing solution was a major strategic move for Galatasaray as it forms the base for our long-term vision around smart fan relationship management.

“Our fan base is the largest in Turkey and spans across the globe, thus only with the right partners, we could embark on this long journey. Having successfully launched this massive change in mid-season proves that we have chosen the right international and local partners.”

Şafak Sarıahmetoğlu, Ticketing Manager at Galatasaray, also commented: "It was a must for the new system to be flexible and stable to meet our continuously changing and potentially challenging needs.

“Talent, as a ticketing platform, not only meets this criteria on its own but also with its seamless integration with the access control system makes life much easier between sales and operations. BeyazBorsa's expertise in both areas has proven invaluable in implementing this expansive project.”

Commenting on the launch of Galatasaray’s ticketing solution Mark Dewell, Managing Director at IRIS Ticketing, said: “Ensuring Galatasaray delivers a world class experience to its supporters was at the heart of its rigorous process to find the right solution for its ticketing requirements.

“As the most technologically advanced stadium in Turkey, the club wanted to take control of its ticket sales and have the flexibility to offer different packages to its supporters, which is exactly what IRIS Ticketing’s solution delivers.

“TALENT Sport will be central to Galatasaray’s strategy to meet the ticketing demands of its fans and will lead the way in introducing new innovations in the way people use tickets.

“This contract is a milestone for IRIS Ticketing, not only in spearheading our international growth plans but in developing new ways for clubs to innovate with our products and services.”

Image: Mark Dewell, MD of IRIS Ticketing, in front of Galatasaray’s Ali Sami Yen Türk Telekom Arena

Posted by: Aaron Gourley

Subscribe to our newsletter

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Brentford Invest in LED Perimeter Advertising System

Thu 27th Jul 2017 | IT & Technology

Brentford Football Club will transform their historic Griffin Park home with the introduction of a new perimeter LED technology. The system, which will be installed during the international break in...

Manchester City launches SkillCity interactive app

Thu 27th Jul 2017 | IT & Technology

Manchester City has launched SkillCity, presented by Nexen, a new interactive app that will help develop the talents of young players across the US. The City squad is currently in the United States...

Hat trick for Reading Room with the launch of three new football club sites

Tue 25th Jul 2017 | IT & Technology

Stoke City, Middlesbrough and Swansea City football fans can now keep up-to-date with the latest team news following the launch of new websites for all three clubs. Unveiled this month over three...

In Focus: ChyronHego: Global Leader in Sport Performance Technology

Fri 21st Jul 2017 | IT & Technology

ChyronHego has an unparalleled client list with league-wide deals across the biggest leagues in world football. They are the chosen supplier for both of UEFA’s flagship club competitions -...