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Premier League seals Dutch and Italian rights deals

Mon 11th Feb 2013 | Television & Broadcasting

The English Premier League has signed off on new broadcast rights deals in two key European markets by reaching agreements with the Pitch International and MP & Silva agencies for Italy and the Netherlands respectively.

Both deals cover the exclusive audio-visual broadcast rights for all 380 Premier League matches per campaign for seasons 2013-14 to 2015-16.

MP & Silva’s contract represents the second significant deal for the agency in a matter of weeks after it last month secured the rights for the Middle East and North Africa (MENA) region.

“We know MP & Silva well as they have acquired other Premier League rights for the 2013-16 period, and in previous seasons,” said Premier League chief executive Richard Scudamore. “We are confident that they will continue to distribute all the best Barclays Premier League action to our fans in the Netherlands in an exciting and innovative manner.”

Meanwhile, the Italian deal represents Pitch’s first major inroad into the Premier League rights market. Jonathan Rogers, Pitch International managing director, said: “We are delighted to be appointed as the Premier League’s licensee in such an important football territory as Italy. It is widely acknowledged how important Premier League rights are to broadcasters worldwide and for Pitch to open its account with the Premier League and add it to its growing roster of major clients is another step forward in the company’s growth.”

Discuss this story in the fcbusiness LinkedIn Group.

Posted by: Kev Howland

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