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Bloomberg makes Norwich first signing for new analysis service

Mon 11th Feb 2013 | Marketing & PR

Premier League outfit Norwich City has agreed a deal with Bloomberg Sports that sees it become the company’s first club partner for its new match analysis platform.

The recently-launched BSports Match Analysis delivers advanced statistics, data visualisations such as graphs and charts, and predictive analysis for the Premier League, as well as Spain’s Primera Division, Italy’s Serie A, Germany’s 1.Bundesliga and France’s Ligue 1.

Built from in-depth analysis of current and historical data, the Match Analysis models project the probabilities for the match result, the exact final and half-time scores, and the total goals, breaking down each of the key game factors as well as a host of original information designed to enhance football fans’ enjoyment and interest.

The agreement is one of the first significant deals brokered for Norwich by Front Row Marketing Services. Norwich in December signed a three-year consulting agreement with the American sports and entertainment firm in a bid to boost its global brand.

“We are very pleased to work with Norwich City as our first club partner,” said Bill Squadron, head of Bloomberg Sports. “The technology we have created will help increase the interest and the engagement of the club supporters around key points in every match, and for those interested in betting, will give them additional information to help them make the best choices possible.”

Norwich City head of sales and marketing Will Hoy added: “The match analysis that this product provides is excellent allowing supporters to really drive down and understand everything about their team and future outcomes. We are very excited to join with them in this partnership which we believe our supporters will find fun and engaging.”

Discuss this story in the fcbusiness LinkedIn Group.

Posted by: Kev Howland

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