Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

AC Milan Follows Twitter To Soccerex European Forum

Tue 19th Feb 2013 | Football Industry Events

Soccerex is delighted to announce that Giuliano Giorgetti, Head of Web and New Media at AC Milan and Lewis Wiltshire, Head of Sport at Twitter UK, will be speaking on the hot topic of social media in football, at the Soccerex European Forum, 10-11 April, Manchester.

Social media, and in particular Twitter, have never been more popular in sport than they are today. The 2012 European Championships and 2012 Olympic and Paralympic Games meant that seven out of the UK's ten most tweeted about moments in 2012 were sports related. Football has also seen a huge surge in the number of clubs and players using the medium to engage with their fans and sometimes creating controversial situations when expressing their personal views on the game. Highlighting the importance of the medium, Lewis Wiltshire will give a presentation on the best practice of Twitter in the football industry.

The use of social media as platforms to engage with fans and increase a club’s global reach is an important part of a club’s communication strategy. The next steps for clubs in 2013 are monetising these platforms and creating new revenue streams through the millions of fans that use them. Through a series of presentations and discussions, Giuliano, along with other club representatives, will discuss the various approaches they are taking to achieve this monetisation.

As Head of Web and New Media at AC Milan, Giuliano is responsible for AC Milan’s social media strategy, creating engaging content for the club’s fans, which include almost 900,000 international followers on Twitter and over 14 million fans on Facebook, as well organising special projects and events dedicated to the social media environment.

Speaking on his participation, Giuliano Giorgetti said: “The topic of social media and especially twitter is extremely relevant in European football at the moment and will shape the future of how clubs, fans and sponsors engage with one another. I look forward to speaking on these issues at the Forum, which is undoubtedly the most influential football business event in Europe.”

For further information about this event please call +44 (0)208 987 5522 or visit www.soccerex.com/europe

Posted by: Aaron Gourley 

Subscribe to our newsletter

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Scout7 Sponsor 2017 Edinburgh Sports Conference

Wed 24th May 2017 | Football Industry Events

Scout7 will become the main sponsor of the 2017 Edinburgh Sports Conference, which will be taking place at the city’s Signet Library in September. The conference, organised by LA Football...

Kick It Out Take Women’s Raise Your Game To Manchester

Mon 22nd May 2017 | Football Industry Events

The Raise Your Game series, which is run by Kick It Out and supported by the Premier League, heads to The Etihad Stadium, on Thursday 8 June 2017 for its Women’s Raise Your Game event....

The Arsenal Foundation’s ‘A Night To Inspire’ Raises Record Fundraising Total

Fri 19th May 2017 | Football Industry Events

The Arsenal Foundation’s flagship annual fundraiser, A Night To Inspire, hosted by comedian and Arsenal fan, Matt Lucas raised an incredible record total of £464,841 at Emirates Stadium...

LaLiga, star signing of World Football Summit

Fri 19th May 2017 | Football Industry Events

World Football Summit and LaLiga have signed an the agreement by which LaLiga becomes Global Partner of World Football Summit, Spain`s leading international event for the football industry which will...