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Doncaster Rovers Sign 10 Year Catering Deal

Wed 6th Mar 2013 | Football Stadiums & Facilities

Doncaster Rovers FC has signed a new 10-year deal with Lindley Venue Catering  to manage all of the match day and non-match day catering, and to provide sales and marketing services to promote the League 1 club’s Keepmoat Stadium as a premier events venue.

The £10 million-plus partnership venture kicks off this month (March) when Lindley Venue Catering will take over from incumbent Spotless, which currently supplies catering at the 15,000 seat capacity venue.

Lindley Venue Catering’s appointment marks a step-change in the club’s ambitions to develop the food offering, and the facilities and events business at the £32 million stadium as Doncaster Rovers - currently at the top of League 1 - is on track to make a return to the Championship league next season.

As part of the deal, Lindley Venue Catering will undertake a refurbishment of the public concourse catering facilities at the ground, and the refit will see the installation of a bespoke mix of the catering company’s own branded retail kiosks including Frank’s Original New York Streetdogs®.  

Lindley Venue Catering will also assume full responsibility for the sales and marketing function with a remit to generate incremental revenue for the club by attracting non- match day conference and events business to the stadium which is equipped with a variety of multi-function suites which have a capacity of up to 500 delegates or guests.

Gavin Baldwin, chief executive of Doncaster Rovers said: “We are delighted to be announcing this deal with The Lindley Group.

“Since taking over the management of the stadium in 2012 we have worked closely with our fans, tenants and businesses that use the stadium. It has been clear to us that our catering offer was one we needed to improve to meet the expectations of those visitors.

“The Lindley Group has a proven track record in delivering excellent customer service and great fresh food at stadiums, arenas, museums, art galleries, visitor attractions and theatres throughout Britain.  

“They will manage the public concourse catering and hospitality at the 15,000 seat Keepmoat Stadium.  Lindley will also be injecting much needed investment in refurbishing many of the kiosks at the stadium and will work with the club to broaden the range of food on offer.”

Jonathan Davies, The Lindley Group’s Sales & Marketing Director, said: “We are really looking forward to working with Doncaster Rovers to enhance the match-day experience for fans and help the club to improve and expand their catering services, and develop non-match day business.

“One of the things that attracted us to work with the club is the dynamism and vision of their management team.  Having taken ownership of the stadium last season, they have firmly set their sights on being promoted to the Championship league this year, and their plans and ambitions extend beyond success on the pitch to providing first class catering and hospitality services for their fans and visitors at the stadium, and generating revenue from catering and events which can then be reinvested in the club.

“We will tailor the match day offering specifically to suit Doncaster Rovers’ fans and prior to the public concourse refurbishment we will be conducting a customer survey to understand fans’ preferences and requirements so that these can be reflected in the types and mix of food kiosks we install.”

Posted by: Aaron Gourley

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