Van Persie Supports New Street League Website

Thu 14th Mar 2013 | Marketing & PR

Manchester United striker Robin van Persie has given his support to Street League after the charity launched its new website.

Street League uses football to tackle youth unemployment, with 76% of Academy graduates getting a job or moving into training. Visit www.streetleague.co.uk to find out more.

Van Persie, who is an official ambassador for the charity, said: “There are almost one million young people out of work in the UK. Street League are amazing because they use the power of football to get the most disadvantaged into work, education and training.”

Street League works out of five cities - London, Manchester, Newcastle, Glasgow and Edinburgh - and will be opening shortly in Liverpool and Nottingham. The charity plans to be working out of at least 12 cities by the end of 2014.

Chief Executive Matt Stevenson-Dodd added: “Research has shown that a young adult out of work for a substantial period of time is more likely to be unemployed and welfare-dependent later in life. They will also become increasingly susceptible to poor health and mental stress, and more likely to become involved in anti-social behaviour or crime.

“At Street League we are very proud of our track record. For every four young people who graduate from our Academy programme, two get jobs and one moves into training. Now we are appealing to more people to get involved and support Street League’s crucial work.”

Street League target the ‘hardest to reach’ groups in some of the most disadvantaged areas of the UK. The new website is dedicated to attracting new participants.

Stevenson-Dodd said:  “Each of our regions has its own page so we can showcase how we are making a difference in the communities which are being hit hardest by youth unemployment.

“Young unemployed people, and referral partners such as Job Centre Plus, can use Googlemaps to get directions to our Academies, while funding partners can point to the actual people, places and programmes which their money has supported.”

The new website was provided by digital agency ClickHereMedia and is fully integrated with social media. Managing Director Anthony Gale  said: “Street League’s operations staff use social media on a daily basis to communicate with young people, and demonstrate the impact of their work across the UK to funding partners, so social integration is a key aspect.”

Posted by: Aaron Gourley

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