Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Premier League Clubs’ Community Commitment Hailed By Lord Coe

Thu 21st Mar 2013 | Marketing & PR

Lord Coe, Chairman of the British Olympic Association and architect of the London 2012 Olympic and Paralympic Games, has hailed the positive work done by Premier League clubs in their communities, particularly with respect to sports participation.

Writing the introduction for the Premier League Creating Chances 2012 report, released today, Lord Coe said:  “The Premier League is to be applauded for ensuring that thousands of young people will get their opportunity to participate in sport. For years the Premier League has been delivering in the area of sports participation and they, like me, are heartened to see that in 2012 this issue moved higher up the agenda for Government.”

Lord Coe went on to elaborate on the breadth of community work that Creating Chances projects cover: “It's not just about sport. In this document are some powerful examples of partnership having an impact on young people in these shores and afar: Kickz with the police, Premier Skills with the British Council, Reading Stars with the National Literacy Trust, over 80 community projects funded by the Premier League Professional Footballers’ Association Community Fund.

“And that’s just the League; you now have the likes of Liverpool and Sunderland acting as lead agencies in their city for men’s health and family learning. Professional football is now a recognised best practice provider of social development.”

Premier League Chief Executive, Richard Scudamore, said: “The Premier League, like most sports bodies, is not a recent convert to the power of our players, clubs and activities to engage.

“The focus on sport during 2012 has put the role and ability of organisations like us to deliver across a range of areas right back in the centre of the political debate and the public’s mind. We are proud of the facilities being built and the practitioners whose drive and professionalism is making a real difference to thousands of young people from all backgrounds throughout the country.

“Our clubs have a tremendous track-record in terms of investment and delivery in this area with huge amounts of money and resources historically flowing into projects like Kickz and Premier League 4 Sport. It is something we, and they, can only do because of the success and strength of the Premier League as a competition. So the clubs’ commitment to ensuring we remain a vibrant and compelling elite football competition is critical to their ability to deliver the breadth and depth of community work detailed in the Creating Chances Report.”
   
Minister for Sport Hugh Robertson said: “The Premier League’s Creating Chances programme has been doing fantastic work in clubs’ local communities for years. As well as helping to increase opportunities for young people to get involved in football it has helped deliver on social inclusion, education and career development. I hope the programme goes from strength to strength in the years ahead.”

The 64-page report details the work that the Premier League clubs deliver at the heart of their communities in five key areas: community cohesion, sport participation, health, education and international. Every club that played in the Premier League in 2012 is featured and they tell their story about the difference football is making to local communities.

Over the past year, 843 club projects have been active under the Creating Chances banner, engaging 541,750 individuals in the process. These people attended 4.14million times – an average of 7.6 attendances per individual.

The highest level engagement is amongst under-18s, who make up 89% of Creating Chances participants. 34% of those engaged are female while 25% are black or minority ethnic. Premier League clubs are valued by partners and government as community hubs: every £1 of our funding attracts £3 of match funding.

Posted by: Aaron Gourley

Subscribe to our newsletter

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

6 emojis To Describe A New Trend In Football Promotions

Thu 22nd Jun 2017 | Marketing & PR

The following is a guest article by the CEO of DiscountIF, Lewis Holland. I really enjoyed writing an article recently about some of the awesome promotional campaigns we observed from football clubs...

Sports The Ideal Platform To Fight Environmental Pollution

Mon 19th Jun 2017 | Marketing & PR

Why the sports and entertainment industry is the ideal platform to fight environmental pollution. A world without plastic is unimaginable. Packaging foils, carrying bags, Tupperware, bottles –...

Arsenal Partner With Universal Pictures

Fri 16th Jun 2017 | Marketing & PR

Arsenal Football Club has partnered with Universal Pictures to help promote a number of upcoming film releases, including Illumination’s Despicable Me 3. The partnership will provide Universal...

No way Jose! Mourinho is boss from hell according to UK workforce

Thu 1st Jun 2017 | Marketing & PR

Jose Mourinho may have ended the season with two major trophies following last week's Europa League Final win, but his management style has divided opinion amongst fans and the media throughout the...