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Aon Signs 8yr Extension to Manchester United Partnership

Mon 8th Apr 2013 | Football Sponsorship

Manchester United and Aon have today announced an innovative new business partnership which will see Aon extend their relationship by an additional eight years to 2021 and see the club’s training centre renamed the Aon Training Complex.

The deal, thought to be worth up to £150m, will see Aon will become the first ever partner of the club’s training facility at Carrington, providing best-in-class advice to the club on talent development, risk management, health and wellness. 

The extension will showcase how Aon "Empowers Results" for its clients and to provide the club with greater access to Aon’s leading risk and human resource solutions.  This new phase will be focused on helping Manchester United drive greater business performance and deliver results on and off the pitch.

Consistent with Aon’s emphasis on training and talent management, United players and coaching staff will also wear Aon-branded training kits at all friendly and competitive domestic fixtures, as well as during training sessions. Aon, which has its global headquarters in London, will also be the Presenting Partner of all Manchester United pre-season tours for the next eight years, including Tour 2013 presented by Aon in Asia Pacific.

Announcing the partnership, Commercial Director Richard Arnold said: “I am delighted that this cements our relationship with Aon for a further eight years.  They are a great partner and I am very excited about the possibilities for sustainable advantage this provides the Club as we build our global presence.

“Aon knows that every employee, including the first team, drives the success of our Club.  The Aon Training Complex is all about winning and preparing individuals, identifying talent and performing at the highest level to achieve success.  Aon serves clients with unwavering focus on high performance, training and execution, an approach that mirrors the way we prepare here at Manchester United.”

Phil Clement, Aon’s Global Chief Marketing and Communications Officer, said: “This announcement is the next step in the evolution of our partnership with Manchester United.  Together, Aon and Manchester United have been working on two critical issues for a growing global business – managing risk and highly performing teams. 

“The first phase of our relationship brought Aon an explosion in brand awareness.  This phase of our partnership is a more holistic approach where we can use our expertise and create a global dialogue and knowledge share around the fields of talent, healthcare, risk, retirement, and data and analytics to help deliver great performance and great results. As a business our ambition is to empower economic and human possibility and our partnership with Manchester United is the ideal way to do this.

“It is a privilege for Aon to be associated with the world-famous Manchester United training facility. As a symbol of innovation and excellence in the world of sport, it is revered around the world. We have the utmost admiration and respect for the 800 team members at Manchester United and the work they do and look forward to working with them to help build sustainable performance around the world, like we do for all our clients.”

In addition, Aon and Manchester United will be dedicated to extending the principles of the work at the Aon Training Complex by innovating with partners and sharing ideas through The Manchester United Business Network, a global programme of research projects, exclusive business events and seminars for senior executives, addressing critical issues in the economy. Aon’s work with the Manchester United Foundation engages both organisations in a shared mission to help communities at risk and empower people across the globe.

Posted by: Aaron Gourley 

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