Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

The MESSI brand launches the world’s first individual card collection

Mon 8th Apr 2013 | Marketing & PR

The world’s greatest player’s brand now has the world’s greatest card collection provided by Icons.com, called: ”Official Messi Card Collection”. 

This is the world’s first official collection of cards devoted to an individual footballer, and is to be launched around the world in the week commencing April 12 by Icons.com, the most trusted supplier of football memorabilia in the game.

Each pack contains five glossy picture cards capturing the Barcelona star's finest moments both on and off the pitch, with 104 to collect in total - including four special gold cards.

The cards also give fans the chance to win exclusive shirts, photos and other products signed by Leo Messi.

Dan Jamieson, managing director of Icons.com, said: “We can all remember trading our prized cards with our friends in the playground looking for that much-coveted final card in the collection. But football card and sticker collections traditionally involve multiple clubs and multiple players.

“We’ve taken a different approach by focusing on one player and with Leo we’ve been able to create a collection that spans not just the football career of the world’s best footballer, but the man himself. This is the world’s best player and the perfect person to launch an individual card collection.”

Icons.com chairman Edward Freedman is the former managing director of Manchester United Merchandising and hailed by The Economist as “football’s merchandising guru”. Among Freedman’s many success stories are the Spice Girls, with whom he broke all sales records for pop band merchandise.

The cards will be available from kiosks, convenience stores, 7-11 outlets, mini-marts, tobacconists, independent supermarkets, shopping mall locations along with the Relay chain of outlets.

Posted by: Aaron Gourley

Subscribe to our newsletter




If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Lottery Winners Get Involved In Sports

Mon 17th Oct 2016 | Marketing & PR

When dreaming to win the lottery, most people think of buying a mansion as residence, a coastal view cottage as vacation home, a brand new sporty Mercedes and so on. You will almost never hear about...

Crownbet CEO Backs Australian Software Start-Up

Tue 11th Oct 2016 | Marketing & PR

Sponsorship Software Start-up Secures Seed Funding To Accelerate Global Expansion. CrownBet CEO Matt Tripp’s $600K seed funding investment in SponServe, the Australian sponsorship software...

Guest Blog: Learning From Leicester City

Mon 10th Oct 2016 | Marketing & PR

We take a look at the astonishing story of Leicester City in the English Premier League and establish what lessons and findings can be taken from a Sports Marketer’s perspective. When the...

Sunderland Strike Local College Partnership

Wed 28th Sep 2016 | Marketing & PR

Sunderland AFC has agreed a strategic partnership with Sunderland College. As part of the partnership agreement Sunderland College will work in conjunction with Sunderland AFC on a number of different...