Soccerex Global 16
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FT football
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

The MESSI brand launches the world’s first individual card collection

Mon 8th Apr 2013 | Marketing & PR

The world’s greatest player’s brand now has the world’s greatest card collection provided by Icons.com, called: ”Official Messi Card Collection”. 

This is the world’s first official collection of cards devoted to an individual footballer, and is to be launched around the world in the week commencing April 12 by Icons.com, the most trusted supplier of football memorabilia in the game.

Each pack contains five glossy picture cards capturing the Barcelona star's finest moments both on and off the pitch, with 104 to collect in total - including four special gold cards.

The cards also give fans the chance to win exclusive shirts, photos and other products signed by Leo Messi.

Dan Jamieson, managing director of Icons.com, said: “We can all remember trading our prized cards with our friends in the playground looking for that much-coveted final card in the collection. But football card and sticker collections traditionally involve multiple clubs and multiple players.

“We’ve taken a different approach by focusing on one player and with Leo we’ve been able to create a collection that spans not just the football career of the world’s best footballer, but the man himself. This is the world’s best player and the perfect person to launch an individual card collection.”

Icons.com chairman Edward Freedman is the former managing director of Manchester United Merchandising and hailed by The Economist as “football’s merchandising guru”. Among Freedman’s many success stories are the Spice Girls, with whom he broke all sales records for pop band merchandise.

The cards will be available from kiosks, convenience stores, 7-11 outlets, mini-marts, tobacconists, independent supermarkets, shopping mall locations along with the Relay chain of outlets.

Posted by: Aaron Gourley

Subscribe to our newsletter

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

New Season New Opportunities For Football Clubs

Wed 21st Sep 2016 | Marketing & PR

This season, Premier League clubs have had a massive boost following the £5.14bn TV rights deal. However, kit manufacturer and club sponsorship deals continue to be a vital revenue stream for...

ESA Announces Affiliation With Southampton Football Club

Tue 20th Sep 2016 | Marketing & PR

With the ICON’s completion in summer 2016, ESA have secured ‘official training aid supplier’ status with Southampton FC, who have taken two ICON arenas to be used throughout the...

Biggest Sports Betting Sponsors For The 2016/2017 Season

Tue 30th Aug 2016 | Marketing & PR

Online sports betting and casino gaming are on the rise. There are dozens of successful operators that run casino and betting sites. It is not unusual for one operator to offer both casino gaming and...

VEQTA Brings Manchester City Action To India

Tue 16th Aug 2016 | Marketing & PR

VEQTA, India’s only digital broadcast network (OTT) dedicated to sports, has announced a partnership with Manchester City Football Club, the first of its kind for a Premier League club, will...