Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Barclays Launches Chinese Language Perimeter Advertising Boards

Tue 9th Apr 2013 | Football Sponsorship

Barclays have announced that the perimeter advertising at stadiums for its sponsorship of the Premier League will display the Barclays messaging in Chinese, viewable worldwide during April.

In a bid to communicate with Chinese audiences in Asia directly through their local language it’s hoped the move will further strengthen the association between Barclays and the Barclays Premier League and helps to support the brand in Asia.

The Chinese translation will convey the message ‘Barclays Bank sponsors of the Barclays Premier League’. 

Robert Morrice, Chairman and Chief Executive, Barclays Asia, said: “Interest from the Chinese communities across Asia in the Barclays Premier League has seen a considerable growth in recent years, and the launch of the Chinese language perimeter boards mean that Chinese fans in Asia can instantly identify with the Barclays brand while watching the games. 

“The Chinese language boards are an important step for Barclays that mirrors the firm’s global footprint and allows China to stay connected to the Barclays Premier League, the worlds most popular and exciting domestic football league.”

 

Posted by: Aaron Gourley

Subscribe to our newsletter

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

HomeServe Signs Five Year Walsall Partnership

Thu 25th May 2017 | Football Sponsorship

Walsall-based company HomeServe Membership has put pen to paper on a new deal to continue as the principal partner of Walsall Football Club for the next five years. The deal will see the club’s...

Carabao Celebrates Chelsea’s Premier League Title Win

Mon 22nd May 2017 | Football Sponsorship

Carabao Energy Drink celebrated the Premier League title win of their partners Chelsea Football Club with the launch of a new campaign. Entitled ‘Wins. Not wings.’ - the irreverent new...

Leicester City & DHL Deliver Global Exposure For British SME

Mon 22nd May 2017 | Football Sponsorship

On Thursday evening, small British business, Tea Palace, received global exposure at a Premier League game, thanks to DHL, the Official Logistics Partner of Leicester City Football Club. Selected from...

Stoke Announced Shirt Sleeve Sponsor

Tue 16th May 2017 | Football Sponsorship

Stoke City has announced a new commercial partner, Top Eleven, who will become their Official Sleeve Partner. The multi-year deal will see Top Eleven’s logo on the left sleeve of Stoke’s...