talkSPORT Seal Rights to Premier League Packages
Wed 10th Apr 2013 | Television & Broadcasting
The world’s biggest sports radio station, talkSPORT, has sealed the rights to two Barclays Premier League packages for the next three seasons. The deal – which begins next season – means that talkSPORT will be the exclusive audio rights holders for Saturday late kick-offs and Sunday lunchtime matches.
talkSPORT plan to broadcast between sixty and sixty-four matches each season, hoping to build on the increasing audience that Premier League live commentary has afforded the station since taking over the rights from the BBC three years ago. talkSPORT’s audience has increased from 2,500,000 to 3,000,000 since broadcasting in these two time slots began with the station also broadcasting every Premier League match live across the world from their new international studios since 2012.
The broadcaster has added FA Cup, England international football, Capital One League Cup and extensive rugby coverage to its ever-expanding roster this year and with plans to cover the 2014 FIFA World Cup in Brazil already taking shape, talkSPORT’s operation is in truly rude health at the moment.
Scott Taunton, chief executive of talkSPORT, said: 'We’re really pleased to have secured these two Barclays Premier League packages, as it puts us in a firm position to build on our past success and drive the business forward.
'Over the past six years, we have established ourselves as a major player in providing exciting, energetic and distinctive Premier League commentary. We have proved that we are providing what people want – and now, with the extra rights we have secured already and with a firm policy to continue investing in sports rights, we can move forward to gain recognition as a bigger player not just with the Premier League but across the board.
'Live football is an integral part of what talkSPORT does best and we’ve seen phenomenal growth in audience and a growing interest from advertisers.'
John McCann, UTV Media plc, group chief executive, remarked: 'Investment in sports rights is a key way for us to expand the business, and this latest development will provide a significant step change in terms of listener and advertiser perceptions of the station, as well as strengthening the value for shareholders.'
Posted by: Dan Carson
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