Aspen
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FCBusiness Subscription
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

New Report Dissects the Staggering £330m Manchester Generates from Football Each Year

Thu 11th Apr 2013 | Money & Finance

We all know how much the rivalry between Manchester’s two biggest clubs means to the fans; but what you mightn’t have been aware of is the huge financial implications these competing Premier League heavyweights impart on the surrounding area.

Rivals they may be on the pitch and at the top of the table but united, they are helping to generate a staggering £330m a year for Greater Manchester’s economy. Much of this is down to United’s two decade-spanning dominance as a global brand but it is thought that City’s ascendance in recent years is now beginning to tell and could potentially inflate this figure even further. According to the report – the first of its kind investigating the impact of football in the area – the economic boost is almost 8x that of Glasgow and thought to be the equivalent of hosting an Olympic games once every four years.

Starting at the top with the pro clubs and their direct commercial activities, the report then filters down through manufacturing, retail and into hospitality to determine the final figures. With 8,500 jobs supported in some capacity by football, it’s clear that to many, the beautiful game is more than just a passion, it is becoming a key element of day-to-day working life. The report ultimately suggests that the global spotlight on United over the past two decades is equivalent to an eye-watering £1bn worth of advertising for the city.

The study, commissioned by Marketing Manchester and conducted by Cambridge Econometrics and the Sport Industry Research Centre at Sheffield Hallam University, states: “It is likely that the advertising value of the clubs to Brand Manchester will increase further in the future; over the next 20 years, this could be worth in excess of £2.5bn.”

Other findings include:

· Average hotel occupancy is 85% on United or City matchdays, compared to 70% on any other day.

· One in eight of all international visitors to the city attend a match at Old Trafford, compared to the national rate of one in forty.

· Overseas visitors going to United or City games spend an average of £800, roughly a quarter more those not watching matches.

The report – entitled Analysing the Value of Football to Greater Manchester – also points to the two major powers in the area, plus Bolton Wanderers, choosing to tour in the Far East, America and Scandinavia as another factor in the increased profile and economic bump. The body in charge of new business development in the area – MIDAS – are reaping the benefits of football’s popularity in Greater Manchester, using it to lure in potential start-ups on the back of global buzz.

Posted by: Dan Carson 

---------------------------------------------------------------------------------------------------

issue 64 available now (Facebook.gif)

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

 

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Manchester United Post Record Revenues

Wed 10th Sep 2014 | Money & Finance

Manchester United have posted record annual revenue of £433 million but has warned that this is likely to fall in 2015. Failure to secure Champions League qualification after a disastrous...

Horton warning for future of lower league clubs

Thu 4th Sep 2014 | Money & Finance

After a record breaking transfer window when Premier League clubs spent a record £835 million on new players’ former top flight chief Brian Horton has issued a warning for the rest of the...

Premier League’s £835m Transfer Spending Spree

Tue 2nd Sep 2014 | Money & Finance

Player transfer spending by Premier League clubs in the summer 2014 transfer window reached a new record, according to analysis by the business advisory firm Deloitte. Gross spending totalled...

Premier League’s Record Summer Spending Spree

Fri 29th Aug 2014 | Money & Finance

With 2014 summer transfer window drawing to a close, Deloitte’s analysis shows that gross transfer spending by Premier League clubs has already reached a record levels. Angel Di Maria’s...