Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester United Signs Japanese Social Gaming Partnership

Fri 26th Apr 2013 | Marketing & PR

Newly crowned Premier League champions, Manchester United have signed a new sponsorship agreement with gloops, Japan’s leading social gaming company.

The new two-year regional sponsorship will see gloops become the club’s first Official Social Gaming Partner, allowing them the right to create and distribute a statistical-based battle card social game in Japan.

Founded in 2005, gloops was originally an advertising agency before diversifying into the online social gaming industry with an annual turnover of ¥2.4 billion and produces 19 different games, boasting over 18 million members in Japan. 

Manchester United commercial director Richard Arnold comments: "Our partnership with gloops is a first for the club and we are delighted that they are now part of the Manchester United family.

"gloops is a market leader in what is still very much an emerging industry. They are at the forefront of social gaming’s development in Japan and we believe they can help the club deepen our engagement with many  of our four million followers in Japan. 

"This is a very important territory for us, which is one of the reasons we chose to visit Japan as part of our Tour 2013, and we are very pleased to be able to offer fans innovative digital content from gloops.

"We are delighted to see this partnership bring Manchester United closer to a greater number of people through the distribution of new games and joint corporate social responsibility (CSR) projects. I know the Manchester United Foundation is keen to explore ways that it can work with gloops in this important area."

gloops president Shinsuke Kawakata added: "We are delighted to be launching our partnership with Manchester United, to create new game titles for the club’s millions of Japanese fans.

"As well as providing sports themed content to our 18 million users, gloops has also been an avid supporter of sports fans and athletes through our CSR programme, which was launched last year.”

 

Posted by: Aaron Gourley

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Comment: Can Changing A Banner Increase Revenues?

Fri 28th Apr 2017 | Marketing & PR

“By ‘just’ changing a banner, I increased revenues by over £2m” Lewis Holland, CEO of DiscountIF , offers insight into how he managed to increase revenue by £2m...

AFC Bournemouth Sign Record Kit Deal With Umbro

Thu 27th Apr 2017 | Marketing & PR

AFC Bournemouth has signed a club record deal with Umbro who will become their new technical kit supplier. Umbro will supply the Cherries’ bespoke kit, replica and training wear for an initial...

Liverpool Reveal 125th Anniversary Home Kit

Thu 27th Apr 2017 | Marketing & PR

Liverpool FC has today revealed its new home kit for the 2017/18 season to fans which celebrates the club’s 125 th anniversary. The kit was revealed in a film about four fans that embody what it...

Manchester City Women’s Champions League Scarf Trail

Thu 20th Apr 2017 | Marketing & PR

More than 300 Manchester City Women scarves have been draped, hung and hidden throughout the city centre of Manchester, as their highly anticipated UEFA Women’s Champions League clash against...