Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

West Ham Sign Lucrative Partnership Deal With Adidas

Tue 7th May 2013 | Football Sponsorship

West Ham United have agreed a lucrative commercial partnership with global sportswear giant adidas to become the Club's Official Technical Supplier from 1 June 2013. 

The agreement will see adidas produce the Hammers' team kit, replica kit, trainingwear and equipment for the 2013/14 and 2014/15 seasons.

The choice of adidas reflects the suggestions made by the Club's Supporter Advisory Board in discussions held about the Hammers' choice of technical partner.

West Ham United Vice-Chairman Karren Brady said: "We are delighted to team up with adidas at such an exciting time in the Club's history. They are an ideal partner due to their proven technical experience, innovation in product design and renowned quality of sportswear.

"The agreement with a world-famous sports brand provider is another signifier of our Club's growing global standing. adidas is a brand that West Ham United have a proud association with and we are looking forward to creating many more glorious memories playing in the famous three stripes.

"As the our detailed independent Olympic Stadium supporter consultation showed, we always listen to our supporters' opinions and I am pleased we have been able to act on their wants by reuniting us with adidas."

Steve Holland, Senior Manager - Commercial Clubs at adidas, said: "To partner with West Ham United again, considering there has been such an iconic past relationship, meant that there was genuine excitement from both parties as we agreed the deal.

“adidas is confident the Hammers fans will truly appreciate the quality and design of the new kits and extended ranges and we wish the club every continued success on pitch for the coming seasons."

West Ham's Technical Partner for the past three years has been Macron. The Italian sportswear company's CEO Gianluca Pavanello said the two would part on amicable terms.

"adidas will take over from Macron as the club's official technical partner," said Pavanello "We would very much like to thank West Ham United FC, as we have very much enjoyed a great relationship with the West Ham family over these past three years, where we feel both brands have received international exposure.

"We very much enjoyed producing each season's bespoke kit and to everyone at the club with whom we have had the privilege of working. We wish them every success for the future."

 

Posted by: Aaron Gourley

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Manchester City Women Sign Hays Recruitment Partnership

Fri 21st Apr 2017 | Football Sponsorship

Hays is expanding its already strong relationship with City Football Group by becoming the Official Recruitment Partner of double title winning side Manchester City Women’s FC. Manchester City...

Liverpool Ladies FC Announce First Shirt Sponsorship Deal

Wed 19th Apr 2017 | Football Sponsorship

Liverpool Ladies Football Club has announced a new shirt sponsorship deal with women’s beauty and cosmetics company, Avon Products Inc, ahead of the WSL Spring Series. The three-year deal is the...

Southampton FC Partners With TLCBET

Tue 18th Apr 2017 | Football Sponsorship

Southampton Football Club has announced TLCBET as its Official Asia Betting Partner and Official Global Casino Partner for the remainder of the 2016/17 Premier League season, as well as the following...

Hisense Becomes Official 2018 FIFA World Cup Sponsor

Thu 6th Apr 2017 | Football Sponsorship

Hisense has become an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. As an Official FIFA World Cup Sponsor, Hisense...