West Ham Sign Lucrative Partnership Deal With Adidas
Tue 7th May 2013 | Football Sponsorship
West Ham United have agreed a lucrative commercial partnership with global sportswear giant adidas to become the Club's Official Technical Supplier from 1 June 2013.
The agreement will see adidas produce the Hammers' team kit, replica kit, trainingwear and equipment for the 2013/14 and 2014/15 seasons.
The choice of adidas reflects the suggestions made by the Club's Supporter Advisory Board in discussions held about the Hammers' choice of technical partner.
West Ham United Vice-Chairman Karren Brady said: "We are delighted to team up with adidas at such an exciting time in the Club's history. They are an ideal partner due to their proven technical experience, innovation in product design and renowned quality of sportswear.
"The agreement with a world-famous sports brand provider is another signifier of our Club's growing global standing. adidas is a brand that West Ham United have a proud association with and we are looking forward to creating many more glorious memories playing in the famous three stripes.
"As the our detailed independent Olympic Stadium supporter consultation showed, we always listen to our supporters' opinions and I am pleased we have been able to act on their wants by reuniting us with adidas."
Steve Holland, Senior Manager - Commercial Clubs at adidas, said: "To partner with West Ham United again, considering there has been such an iconic past relationship, meant that there was genuine excitement from both parties as we agreed the deal.
“adidas is confident the Hammers fans will truly appreciate the quality and design of the new kits and extended ranges and we wish the club every continued success on pitch for the coming seasons."
West Ham's Technical Partner for the past three years has been Macron. The Italian sportswear company's CEO Gianluca Pavanello said the two would part on amicable terms.
"adidas will take over from Macron as the club's official technical partner," said Pavanello "We would very much like to thank West Ham United FC, as we have very much enjoyed a great relationship with the West Ham family over these past three years, where we feel both brands have received international exposure.
"We very much enjoyed producing each season's bespoke kit and to everyone at the club with whom we have had the privilege of working. We wish them every success for the future."
Posted by: Aaron Gourley
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