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TALENT Sport Helps Fans Get Tickets Faster

Mon 13th May 2013 | IT & Technology

IRIS Ticketing has kicked off a drive to introduce TALENT Sport into the global sports arena following success with clubs in the UK and emerging markets including Turkey and the African continent.

The integrated ticketing solution, TALENT Sport, runs on the IBM Power Systems servers with POWER7+ technology to meet the peak demand for ticket sales required by larger stadiums and sporting venues, without any downtime.

Liverpool Football Club is the first British club to use TALENT Sport on the IBM Power 720 Express server and has subsequently increased online ticket sales capacity by 250 percent.

Galatasaray Football Club recently introduced the integrated TALENT Sport solution at the Ali Sami Yen Türk Telekom Arena, its home ground in Turkey. In South Africa, three sports stadia are now using the solution: the Nelson Mandela Bay stadium in Port Elizabeth and the Moses Mabhida stadium in Durban, which both hosted the soccer World Cup in 2010 and the Africa Cup of Nations 2013, as well as the Natal Sharks rugby team in its Kings Park stadium.

Since moving TALENT Sport onto the Power 720 Express server, Liverpool Football Club sold over 10,000 tickets in the first 45 minutes of its members’ sale, with 29,000 tickets sold on a general sale day, and ultimately 100,000 ticket sales within four days without a single moment of downtime. All this was achieved despite sophisticated rules around individual supporter’s ticket entitlement and loyalty. The integrated queuing system also provides supporters with a predictable and fairer understanding of the ticketing process, improving customer service and fostering loyalty.

“TALENT Sport runs on the IBM Power Systems platform and harnesses the IBM DB2 database that is built into the IBM i operating system,” explains Alison Dalrymple, Product Director at IRIS Ticketing. “This is a highly robust platform, which makes it a key factor in the solution’s ability to manage very high volumes of ticket sales without any problems or downtime. The elder of Liverpool’s two existing servers had run without any significant issues for several years, but to gain some headroom for future requirements, we recommended replacing it with a new model with latest-generation technology.”

“The upgrade has at least doubled our capacity on the TALENT Sport system, and may even have tripled it,” says Phil Dutton, Dutton, Head of Ticketing and Hospitality at Liverpool FC. “This makes a significant difference to the speed with which fans can purchase their tickets, which cuts waiting times and helps improve overall customer satisfaction.”

Galatasaray Football Club introduced the TALENT Sport system to drive fan engagement by gaining control of its supporter database, allowing Galatasaray to analyse its customer behaviour and introduce flexible ticketing promotions and offers to meet the needs of its supporters. 

Şafak Sarıahmetoğlu, Ticketing Manager at Galatasaray Football Club, commented: "It was a must for the new system to be flexible and stable to meet our continuously changing and potentially challenging needs. TALENT Sport, as a ticketing platform, not only meets this criteria on its own but also makes life much easier between sales and operations with its seamless integration with the access control system."

”The power of effective sports ticketing comes from a balance between delivering reliability, security and robustness combined with an innovative product strategy to allow clubs and venues to delight supporters with an excellent online experience. Our integrated smart stadia solution running on the IBM Power Systems platform guarantees TALENT Sport’s performance. We know clubs want to introduce new ways to interact and engage with their supporters and we’re excited by IBM’s support and drive to develop our smart stadia ticketing solution into the sports business arena,” commented Mark Dewell, Managing Director at IRIS Ticketing.

IRIS Ticketing’s international strategy is delivered via a strong partner model. In South Africa and other African countries, IRIS Ticketing has partnered with leading ticketing provider, Computicket, to offer a first class integrated stadium solution also based on the IBM Power Systems platform. IRIS Ticketing works with local partner, BeyazBorsa, to deliver business sports solutions in Turkey.


Posted by: Aaron Gourley

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