Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Exclusive session on the founding of the Barclays Premier League

Mon 12th Apr 2010 | Football Industry Events

David Dein, former Vice-Chairman of Arsenal & The FA, will provide an insight on the formation, development and global appeal of Europe’s most high-profile league at the inaugural Soccerex Asian Forum (28-29 July, Singapore).  David is one of a handful of architects responsible for the inception of what is now widely regarded as the most successful and lucrative league in the world.

Since 1992, England’s top tier has incorporated a total of 43 competing clubs; of these Manchester United currently holds the record for title wins with 11. However, the league’s off-the-pitch achievements have led the way in the continued commercialisation of football and have attracted widespread admiration and criticism.

David Dein will invite a selection of special guests who will investigate and discuss several important factors which have contributed to the league’s commercial growth, including:

 

  • Sponsorship – Barclays’ recent title sponsorship renewal cost £65.8million
  • Broadcasting – from its domestic deal worth an estimated £1.7billion to its overseas revenues which will earn £1billion over the next three years.
  • Global Appeal – over 211 countries will tune into live Premier League coverage from next season, further boosting its popularity in other continents such as Asia.

With proposed initiatives such at the ‘39th Game’ attracting so much controversy this session will also explore the fine balance that needs to be struck between protecting the domestic product while maintaining an international growth strategy.

The Soccerex Asian Forum (28-29 July, Singapore) will take place in the biggest football market in the world and will enable an exchange of ideas between the west and the east and allow partnerships to be forged between European and Asian football rights holders and businesses. For further information about this event please visit www.soccerex.com/asia or call +44 (0)208742 7100.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Host City 2017 Brings High Impact Events To Scotland

Fri 18th Aug 2017 | Football Industry Events

Paul Bush OBE, Director of Events at EventScotland, part of VisitScotland’s Events Directorate, looks ahead to an exciting conference programme at Host City 2017, bringing major event...

Robert Elstone And Paul Barber To Talk Club Brand Values At Soccerex

Wed 16th Aug 2017 | Football Industry Events

Robert Elstone, CEO of Everton FC and Paul Barber, CEO of Brighton and Hove will be joining the discussion on ‘Maximising your clubs brand values’ at the Soccerex Global Convention, 4-6...

World Football Summit Presents the First Congress on Women’s Football

Wed 26th Jul 2017 | Football Industry Events

World Football Summit presents, within its initiatives, a day dedicated exclusively to women's football to be held on September 12 th in Madrid which will feature an attractive program and first class...

Sir Craig Reedie: Host City Brings Cities And Events Closer

Mon 10th Jul 2017 | Football Industry Events

Sir Craig Reedie CBE highlights how Host City 2017 enables event owners and hosts to work together, with Host City Asia presenting fresh opportunities. The owners, organisers and hosts of major events...