SEAT London 2016
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Premier League Kit Deals Reach Record High

Tue 14th May 2013 | Marketing & PR

American invasion drives Premier League clubs’ kit deals to new record high as Warrior and Under Armour help contribute to a 32% jump in kit deal revenues.

The total value of Barclays Premier League clubs’ kit supply contracts has this season shot to £117.3 million (145.5 million EUR) – a 32% increase on 2011/12.

While traditional giants such as Nike, adidas and Puma continue to invest heavily, the surge in income has been driven by the entrance of North American duo Warrior and Under Armour  the suppliers of Liverpool and Tottenham Hotspur, respectively.

This is one of the key findings of the REPUCOM Kit Supplier Report 2012/13, produced in cooperation with PR Marketing, the leading industry analysis of sports equipment supply contracts in the top European football leagues.

“The entrance of Warrior and the growth in Under Armour‘s investment in British football has been a real shot in the arm in terms of Premier League clubs‘ kit sponsorship incomes,“ said Andrew Walsh, President – Global Enterprise at REPUCOM.

“The league’s global reach makes it a very attractive prospect for the world’s top sports merchandise manufacturers. In turn, kit contracts are becoming an ever-more relevant source of revenue for the clubs, not only at the top level, but right down the division.”

Today, almost 40 years after Admiral became the first sports equipment brand in England to advertise its logo on club kit, with Leeds United, 11 different suppliers are present in the Premier League.

It accounts for almost two-fifths of the total combined kit deal revenues across Europe‘s top five leagues, which this season nears £315 million.

“Across Europe, we’re seeing the relationships between the top clubs and their kit suppliers growing from purely branding of the kit to more profound, strategic partnerships,” said Dr Peter Rohlmann of PR Marketing.

Clubs from England‘s top division earn an average of £6 million per year from kit supply deals, also up on last year.

The dominance of Premier League clubs when it comes to securing kit sponsorship deals comes down to the sheer volume of replica shirts they sell.

This season, the league‘s 20 clubs will sell a combined total of approximately 5 million jerseys worldwide. That is around one million more than 2011/12, another key indicator of continuing growth of the league‘s popularity globally. It is also more than double the number sold by Germany‘s 18 Bundesliga sides.

Shirt prices are also rising across Europe but Premier League club shirts are still the cheapest among the top five European leagues.

The report shows the average price of a Premier League club shirt has risen 8.3% since last season, impacted primarily by the proliferation of leading brands this season.

The average price of a Premier League club jersey now stands at £47.60, but that is still significantly less than the Serie A equivalent at £61.

 

All values in GBP (£). Currency conversion at time of study: 1 GBP = 1.24 EUR

 

Posted by: Aaron Gourley

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Spurs Support For AIA Thailand’s ‘Sharing a Life’ Initiative

Mon 25th Apr 2016 | Marketing & PR

Title chasing Tottenham Hotspur will wear special edition match shirts supporting AIA Thailand’s ‘Sharing a Life’ initiative during tonight's (Monday) Premier League game with West...

West Ham Foundation Youngsters Set For European Adventure

Fri 22nd Apr 2016 | Marketing & PR

A group of young people from the West Ham United Foundation are getting ready for the trip of a lifetime, which will see them join children from different countries at the FOOTBALL FOR FRIENDSHIP...

Everton And Chang Back Charity Initiative

Tue 12th Apr 2016 | Marketing & PR

Everton and Chang Beer have backed a campaign to celebrate Songkran and raise awareness of a Thai children’s charity. Blues’ midfielder, Mo Besic recently helped the club attended a...

Tripleplay and Triple Jump Technologies partner to deliver unique connected stadium experience

Thu 31st Mar 2016 | Marketing & PR

Global leading digital signage and IPTV manufacturer, Tripleplay and leading provider of RAM venue management software, Triple Jump Technologies (TJT) have developed a unique integration allowing...