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Vauxhall Agree 4 Year Extension To England Team Sponsorship

Thu 16th May 2013 | Football Sponsorship

The FA has agreed a new four-year extension as lead partner for all 24 England teams with vehicle manufacturer Vauxhall Motors.

The current Vauxhall agreement expires in July 2014 and the new agreement will run until July 2018 –up to and including the FIFA World Cup Finals in Russia.

Club England Managing Director Adrian Bevington said: “This is excellent news for England and all of our teams that Vauxhall support through this partnership.

"The FA, as a not-for-profit organisation, puts over £100 million back into the game at every level, every year. Vauxhall’s renewed commitment plays a key role in helping us sustain this level of reinvestment.”

Vauxhall Chairman and Managing Director, Duncan Aldred, added: “Our current sponsorship of the England teams has delivered extraordinary new levels of brand awareness and really cemented our commitment to England’s national sport.

"We’re delighted to continue our relationship with England and look forward to another four years of productive partnership."

England Manager Roy Hodgson said: "Since I became the England Manager a year ago the partnership with Vauxhall and England has been very strong, and I'm delighted that it will continue into the future.

"They support the team both in public and private, and from personal experience of driving a Vauxhall they literally help me get to the many matches around the country to watch England players in action for their clubs."

The agreement was negotiated by The FA’s Head of Sponsorship, Peter Daire, who commented: “This renewal, well over a year before the current agreement expires, shows the England sponsorship is really delivering for Vauxhall and will continue to do so.

"It also testifies to the excellent relationship we have with Vauxhall and the support we have received from all their staff, which we are extremely grateful for."

The new sponsorship agreement will see Vauxhall widen its involvement with England in two ways. 

Firstly, the Luton-based company will become the official Presenting Partner of England content on FATV – The FA’s online broadcast channel. This will see Vauxhall support the development of the channel, and the wider distribution of supporter orientated video content.

Secondly, Vauxhall will align itself with England supporters, helping The FA to improve interaction with the millions of people who follow the national team.

Vauxhall is also the Official Vehicle Supplier to The FA, Wembley Stadium and St. George’s Park, the new national football centre in Burton-upon-Trent. 

Posted by: Aaron Gourley

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