Bristol City Revamps Ticketing System
Wed 22nd May 2013 | IT & Technology
Bristol City have signed a revolutionary new deal with CRM experts, Green 4 Solutions.
The partnership will see the club embrace a new ‘single platform’ solution across all facets of commerce – including ticketing, corporate sales, marketing, communications and supporter relationship management.
As a result, supporters will be rewarded for their backing in the form of loyalty points and benefit from the removal of all booking fees in a ground-breaking initiative.
City commercial director, Kevin Smith described rewarding fans’ loyalty as “the driving force” behind the innovative new arrangement.
Smith said: "This is a massive development for this football club. We have conducted a full review of how we communicate with fans and it was clear that a strong supporter relationship management and ticketing system were at the very heart.
“Rewarding the loyalty of our fans has been the driving force behind this cultural and system change. If we better understand the movements and requirements of fans, we can not only reward their loyalty, but hopefully engage more effectively going forward.
“The removal of booking fees was something I felt passionately about. There is no worse feeling than seeing a price and then just as you're about to pay, that price goes up! The price we advertise is the price supporters will pay – it is so important we are transparent. It's the right thing to do.
“We hope supporters will see an improvement in the way we communicate as well as the ticket buying process. Our aim is to make all interaction as simple and as hassle free as possible. Our new relationship with Green 4 Solutions is a huge step in the right direction."
Green 4 Solutions are the CRM market leader within the sport and leisure industries, with their dynamic model already utilised by American sports teams, European rugby clubs and various recognisable names across the football world, including Portuguese giants FC Porto.
Their philosophy is focused on providing a technology platform enabling organisations to build long-term relationships with supporters through a personal, targeted strategy that improves the fan experience and rewards loyalty, whilst also enhancing commercial revenues.
Green 4 Director Peter Oliver said: “We’re absolutely delighted to announce a partnership with Bristol City Football Club focused on the delivery of a truly ‘joined up’ fan experience, beginning in the 2013/14 season.
“Green 4’s approach is to provide clubs with a single platform stadium solution that enables them to improve all aspects of the fan experience.
“The club then has unparalleled visibility of all supporter engagements, allowing them to adapt the offering specifically to the needs of supporters.
“This is encapsulated in a supporter loyalty programme that rewards their participation in all club activities with ‘money can’t buy’ experiences.
“Bristol City will be among the first teams in Europe to take this ground-breaking step and we’re delighted to be associated with such a forward thinking club as they continue towards a successful future.”
Posted by: Aaron Gourley
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