Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Swindon Town Partners With Ticketmaster

Wed 22nd May 2013 | IT & Technology

Swindon Town FC has signed a five-year deal with Ticketmaster following a review of its ticketing operation over the past few months.

The new system will incorporate integrated online ticketing and retail, offering fans a single location for purchasing tickets and merchandise.

As part of the venture, the current STFC Club Shop and Box Office will become one operation - allowing fans to have a single point of sale for their purchase of tickets and merchandise. The club will also be introducing a loyalty scheme to reward loyal supporters. 

Adam Newsam, Vice President, UK Ticketing and International Projects at Ticketmaster UK said: “We are very pleased to be announcing this new partnership with Swindon Town Football Club. 

“This exciting new deal will see the football club use our leading sports ticketing technology products to their full potential as they create a new ticketing service that will enable their fans to purchase tickets online and print tickets at home.

“As well as these improvements into how supporters buy their tickets, the club will also unveil a new loyalty scheme. The scheme will see supporters receive reward points for all of their ticket, retail and general online purchases which can then be redeemed either online or at the club itself.”

Steve Murrall, Swindon Town FC General Manager, commented: “The team have done a tremendous job project-managing this new system and we look forward to the integration, the continued investment in facilities, including the changes to the shop and ticket office will contribute significantly to a positive fan interaction.

“It will give the club the opportunity to launch the ‘STFC My World’ concept giving the supporter further ways to obtain discounts and loyalty points. 

“On Saturday 29th June there will be an open day where the new area will be fully operational and we look forward to our supporters embracing this change and enjoy a day packed with activities for all the family.”

 

Posted by: Aaron Gourley

Tweet

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Derby County launch the RamsTV official club app with InCrowd

Wed 4th Oct 2017 | IT & Technology

Derby County is launching its new RamsTV app in partnership with InCrowd and is available to download on the Apple Store or Google Play Store . The new official Rams app represents a new two-way...

Verteda Brings Precision To Events At Vitality Stadium

Tue 26th Sep 2017 | IT & Technology

Black Label Events, the conference, events and hospitality provider for Premier League team AFC Bournemouth, has deployed a leading-edge solution from Verteda Ltd. Acknowledged as experts in providing...

Clubs Prepare For Next Generation Virtual Replacement Perimeter Technology

Tue 26th Sep 2017 | IT & Technology

A number of Premier League and English Football League (EFL) clubs have invested in new perimeter technology this season, which gives them the ability to integrate ADI and Supponor’s award...

Seattle Sounders Takes SeatGeek As Official Ticketing Partner

Thu 21st Sep 2017 | IT & Technology

MLS franchise Seattle Sounders FC has partnered with SeatGeek to make the company the club’s official ticketing partner beginning in 2018. SeatGeek replaces Ticketmaster as Seattle’s...