Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Portsmouth FC Partner With AudienceView

Fri 24th May 2013 | IT & Technology

After an extensive tendering process, AudienceView has been selected as the new ticketing and fan management partner by Portsmouth FC.

"Our partnership with AudienceView means we have the leading fan service platform, which was selected by the fans for the fans," said Mark Catlin, CEO of the Portsmouth Football Club.

"Portsmouth FC is delighted to be deploying a solution that will truly revolutionize our service and bring us into the 21st century."

With AudienceView, Portsmouth FC has the benefit of cutting-edge technology and the ability to provide an unrivalled customer experience across the business, ensuring the highest level of fan engagement.

Customer relationship management (CRM) at the core will enable Portsmouth FC to collect, analyse and leverage its data across a single transaction engine for all fan interaction. An integrated online store will significantly enhance the service experience, allowing fans to use a single account to buy tickets and merchandise, and track their purchases.

In turn, this one-stop shopping functionality will drive exponential revenue through upsell recommendations based on past customer behaviour. Portsmouth FC also highly values the seamless integration AudienceView delivers across traditional, online, mobile and social platforms as well as the substantial operational efficiency enabled by the solution.

"AudienceView is giving us all the tools we need to get the job done," said Micah Hall, Engagement Manager at Portsmouth FC.

"We will be able to provide more services to fans than ever before, from booking tickets on Facebook to dedicated sites for Pompey fans exiled from the area and much more. We will also be able to automate our sales inventory and interface with our financial systems, allowing us to provide seamless service to our sponsors and commercial partners."

"Portsmouth FC have tremendous local backing and a passionate supporter base. It is exciting to be working with a team that brings this same level of passion to the overall fan experience that we do," said Jeff Koets, Vice President of Sales and Marketing for AudienceView.

"We look forward to ensuring Pompey are always on the leading edge of technology so they can remain focused on an all-encompassing fan experience."

 

Posted by: Aaron Gourley

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Verteda solutions deployed in the new and unique ‘Tunnel Club’ at Manchester City’s Etihad Stadium

Fri 23rd Jun 2017 | IT & Technology

Leading provider of innovative hospitality solutions Verteda Ltd an MSL Solutions company is further extending its partnership at Manchester City Football Club. The luxurious new hospitality area,...

Atlético de Madrid chooses Tripleplay IPTV and Digital Signage platform for new stadium

Fri 23rd Jun 2017 | IT & Technology

World leader in the development of Digital Signage, IPTV and Video Streaming Solutions, Tripleplay has been chosen by Atlético de Madrid to implement its technology at the brand new, 68,000...

Newcastle United Launches Chinese Social Media Accounts

Tue 20th Jun 2017 | IT & Technology

Newcastle United has launched three new social media accounts in China as part of the club’s 125th anniversary celebrations. The club has unveiled official accounts on Sina Weibo, WeChat and...

Collaboration Sees Launch Of VR Talent ID Platform

Mon 19th Jun 2017 | IT & Technology

Mi Hiepa Scout I, the world’s first VR Talent ID and elite return to play platform. Created as a joint venture by leading Manchester developers Mi and sports data experts Hiepa, the...