£120m Premier League Promotion Prize For The Eagles or Hornets
Fri 24th May 2013 | Money & Finance
The Football League Championship Play-off Final on Monday 27 May will offer the biggest financial prize in world football, worth around £120 million to the winners according to the Sports Business Group at Deloitte.
Crystal Palace hope to return to the Premier League after an eight year absence, whilst Watford are bidding for a top flight spot for the first time since 2007. The winner will join Cardiff City and Hull in what will be the richest season ever to be in the Premier League.
Adam Bull, Senior Consultant in the Sports Business Group at Deloitte, commented: “The winners in the all southern affair at Wembley on 27 May can expect a revenue increase of more than £60m in 2013/14.
“The vast majority of this uplift, approximately £55m, will be from broadcast income as the Premier League enters the first year of its greatly enhanced three year TV deals.
“Based on existing distribution methods, even if a club is relegated after one season in the Premier League, it will be entitled to parachute payments over the following four seasons of around £60m.
“The newly promoted clubs are often the bookies’ favourites to be relegated, but over the past decade more than half (17 out of 30) of those promoted clubs have successfully retained their Premier League status in that crucial first season. History shows it can be done.”
Over the past decade the value of promotion to the top flight has increased three-fold. This is largely due to the increase in broadcast income and greater parachute payments, both in terms of value and length.
Bull added: “The continued increase in the value of promotion to the Premier League provides newly promoted clubs the opportunity to make strategic investment on and off the pitch.
“Inevitably, the short-term priority is usually investment in the playing side of the business, but clubs need to also look to the medium and long-term.”
After the end of the current season, the 22nd edition of the Deloitte Annual Review of Football Finance will be published, providing analysis of football’s finances in England and around Europe.
Posted by: Aaron Gourley
To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.
If you have any football business related news stories you’d like to share then please contact us – email@example.com
Fri 27th Nov 2015 | Money & Finance
These are unprecedented times for Championship Clubs, with the prize of a Premier League place never greater. A ticket to the top flight next season is reported to be worth in excess of £100m...
Fri 20th Nov 2015 | Money & Finance
The hype before any clash of Spanish giants Real Madrid and Barcelona is always immense and the huge appeal of this Saturday’s showdown will see fans from 38 different countries –...
Thu 19th Nov 2015 | Money & Finance
EY has undertaken a study to assess the impact made by the Premier League and its constituent Clubs on the UK’s economy. The results of the study, which was commissioned by the Premier League,...