Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Sunderland Reveal BFS Group Limited As Principal Sponsor

Tue 28th May 2013 | Football Sponsorship

Sunderland AFC has announced that BFS Group Limited will become the club’s new principal partner from season 2013-14.

BFS Group is the main UK operation of The Bidvest Group Limited, which is headquartered in South Africa will replace Invest in Africa as the team’s main shirt sponsor.

The Bidvest Group is a global business operating across a range of sectors with over 105,000 employees across four continents. It also operates the largest global foodservice business outside North America and has significant presence in the UK market.

For Sunderland AFC, the partnership also aims to build on its growing affiliation with the African continent, started by its ground-breaking link up with the Invest in Africa initiative and recent collaboration with the Nelson Mandela Foundation.

The partnership includes sponsoring the players’ shirts, perimeter advertising and involvement from the players in local community events in the UK. The Bidvest Group also owns Bidvest Wits, one of the largest football clubs on the African continent and Sunderland AFC will be able to share coaching and business expertise with the South African club.

Sunderland AFC chief executive Margaret Byrne said: “We are absolutely delighted to be entering into a partnership with The BFS Group and Bidvest.  The groups’ credentials in terms of community support are akin to our own and this takes our club to a whole new level in terms of its international commercial activity.

“Whilst Sunderland will always be a club defined by its proud regional history and heritage, in order for the club to continue to move forward, building our reputation and presence internationally becomes a key focus.

“I am sure this will be a very fruitful partnership for both parties.”

Bidvest’s Brian Joffe, said: “Sunderland AFC is the perfect partner for us in the UK where we deliver food and drink to over 50,000 businesses each week. The support that Sunderland AFC offers to their local community, setting up the Foundation of Light and now supporting development of initiatives further afield mirrors the Bidvest spirit of investing time and funds back into the markets we operate in.” 

Sunderland AFC has quickly established itself as one of the most recognised English clubs across Africa in recent seasons. Its ground-breaking link-up with in January 2012 afforded a springboard to the ground-breaking not-for-profit initiative to promote Africa as a leading investment destination and actively challenge misconceptions about investing on the continent.

The club also recently announced a partnership with the Nelson Mandela Foundation, a first in world football.

(Image: Margaret Byrne & Brian Joffe)

 

Posted by: Aaron Gourley

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Manchester City Women Sign Hays Recruitment Partnership

Fri 21st Apr 2017 | Football Sponsorship

Hays is expanding its already strong relationship with City Football Group by becoming the Official Recruitment Partner of double title winning side Manchester City Women’s FC. Manchester City...

Liverpool Ladies FC Announce First Shirt Sponsorship Deal

Wed 19th Apr 2017 | Football Sponsorship

Liverpool Ladies Football Club has announced a new shirt sponsorship deal with women’s beauty and cosmetics company, Avon Products Inc, ahead of the WSL Spring Series. The three-year deal is the...

Southampton FC Partners With TLCBET

Tue 18th Apr 2017 | Football Sponsorship

Southampton Football Club has announced TLCBET as its Official Asia Betting Partner and Official Global Casino Partner for the remainder of the 2016/17 Premier League season, as well as the following...

Hisense Becomes Official 2018 FIFA World Cup Sponsor

Thu 6th Apr 2017 | Football Sponsorship

Hisense has become an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. As an Official FIFA World Cup Sponsor, Hisense...