Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Football looks to new media and technology for commercial gain

Tue 13th Apr 2010 | Football Industry Events

After a 5 month consultation process with 70 senior executives across the global sports and football industry, Leaders in Football reveals that new commercial, media, mobile, and technology services are becoming more important to rights holders as they seek to expand their commercial programmes. 

Traditional on and off line sponsorship, including the integration of naming rights deals, are expected to continue as the main source of commercial revenue for directors and rights holders but increasingly Clubs are exploiting revenues associated with more relationship marketing activities and are tapping into a range of innovative companies with expertise outside of sport. 

The consultation process included some of Europe and American sport’s most important rights holders and brands, including Everton, Chelsea, Birmingham, Liverpool, Blackburn, Seville, Real Madrid, Ajax, Celtic, Eredivisie, La Liga, Serie A, FAI, RFU, Malaga, NBA, NFL, The FA, SPL, NY Knicks, La Galaxy, DC United, NJ Nets and Boston Celtics.

In response to these findings, Leaders in Football is proud to announce a further refinement of their strategy around their exhibition at this year’s event which takes place on 6th and 7th October at Chelsea FC. Rather than increasing the size of the exhibition, the centre of excellence at Leaders will become a showcase for best practice in which relevant technology, mobile, social media and direct commercial and marketing services will take precedent.   In a deliberate effort to increase quality over quantity and ensure relevance is achieved, only 25 companies will be allowed access to this unique environment and with 19 companies already confirmed ahead of the official event launch, only 6 opportunities remain for those who feel they meet the criteria. 1000 senior executives linked to clubs, leagues, federations and brands will be attending this year’s Leaders in Football with demand, once again, expected to exceed supply.


If you would like to learn more about the remaining exhibition spaces for 2010, or further information about Leaders in Football, please contact one of the team on +44 (0) 208 545 1595 or email enquiry@leadersinfootball.com.




Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

The Fan Engagement Conference Round-Up

Mon 18th Sep 2017 | Football Industry Events

Premier Sports Network 's Fan Engagement Conference on September 7 attracted the key international influencers from across the sector for a day of relaxed but informative debate and networking that...

Arena Seating Nominated for Football Business Award 2017

Tue 12th Sep 2017 | Football Industry Events

Arena Seating, part of Arena Group UK & Europe, has been helping clubs of all sizes to improve their facilities for over 50 years, has been nominated for ‘Best Business Serving Football...

Zeetta Networks To Host ‘Smart Infrastructure’ Event

Tue 12th Sep 2017 | Football Industry Events

Zeetta Networks are hosting the first-of-its-kind Smart Infrastructure event on 30 th October 2017 at Ashton Gate Stadium, Bristol. The theme, 'Smart Leaders for Smart Venues', is attracting IT...

The Football Business Awards Announce Finalists

Thu 7th Sep 2017 | Football Industry Events

The Football Business Awards has announced the 2017 finalists and the categories have seen ever rising quality and represent all aspects of the game from rising stars to established forces. Over 25...