Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Ipswich Town Shape Up With TALENT Sport

Fri 7th Jun 2013 | IT & Technology

Championship football club Ipswich Town has signed a new multi-year agreement for TALENT Sport, the integrated CRM and ticketing platform, to unlock the commercial value of its supporter data.

With TALENT Sport already at the heart of the club’s ticketing and CRM strategies, the new contract now integrates merchandising, non-match day events, corporate hospitality and an extended loyalty system.

Ipswich Town has ambitious commercial plans for the club and intends to use TALENT Sport’s connected customer data for enhanced profiling and fan engagement plans. Supporters will also benefit from an improved experience online, where anything they want to purchase from the club can be done using a single-shopping basket in one simple transaction.

 For Ipswich Town, the ability to integrate all customer purchasing data in one place will allow it to engage with fans in a more tailored and targeted approach by building unique customer profiles.  

Commenting on the new system, Jonathan Symonds, Joint MD at Ipswich Town, said: “We’re a very data driven club and having the ability to profile our customers in an intelligent, informed manner is very valuable commercially, especially when you consider the appeal this will have to sponsors.

“The TALENT Sport team’s vision of providing an integrated ecommerce platform that drives transactions across the club’s departments makes sense to us – we want to understand exactly how our supporters behave and use this data to develop very intimate programmes to reward loyalty, incentivise fans to re-engage and drive attendance, whilst making it easy to upsell at every opportunity across the club. We’re very confident this will drive new revenues,”

Mark Dewell, Managing Director at IRIS Ticketing, commented: “It’s exciting to see one of our longest-standing customers extend its use of TALENT Sport across the entire fan experience.

“We are not just a ticketing company – TALENT Sport delivers so much more, from merchandising, events through to hospitality. Ticketing will always be at the centre of football clubs’ transactions and drive a key part of their revenues. However, having that single, connected view of the customer gives clubs the ability to interact and engage more effectively with their fans on a unique customer journey.

“We’re delighted to work with Ipswich Town FC across the board, bringing alive our goal to position TALENT Sport as an integrated ticketing ecommerce platform. It drives robust, connected transactions whilst giving clubs the data for enhanced fan engagement and ultimately improves their ROI in technology,”

Posted by: Aaron Gourley

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.




If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Derby County launch the RamsTV official club app with InCrowd

Wed 4th Oct 2017 | IT & Technology

Derby County is launching its new RamsTV app in partnership with InCrowd and is available to download on the Apple Store or Google Play Store . The new official Rams app represents a new two-way...

Verteda Brings Precision To Events At Vitality Stadium

Tue 26th Sep 2017 | IT & Technology

Black Label Events, the conference, events and hospitality provider for Premier League team AFC Bournemouth, has deployed a leading-edge solution from Verteda Ltd. Acknowledged as experts in providing...

Clubs Prepare For Next Generation Virtual Replacement Perimeter Technology

Tue 26th Sep 2017 | IT & Technology

A number of Premier League and English Football League (EFL) clubs have invested in new perimeter technology this season, which gives them the ability to integrate ADI and Supponor’s award...

Seattle Sounders Takes SeatGeek As Official Ticketing Partner

Thu 21st Sep 2017 | IT & Technology

MLS franchise Seattle Sounders FC has partnered with SeatGeek to make the company the club’s official ticketing partner beginning in 2018. SeatGeek replaces Ticketmaster as Seattle’s...