Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Swansea Sign Record Sponsorship Deal

Fri 28th Jun 2013 | Football Sponsorship

Swansea City has agreed its largest sponsorship deal in the club’s 101-year history with GWFX.

GWFX is one of the core brands under the fast growing global financial services provider Goldenway. 

The deal was announced today at the unveiling of the club’s new kit for the 2013/14 season creating a partnership that will help both Goldenway and Swansea City grow their presence in existing territories and also expand into new markets, especially the Greater China area through a number of joint initiatives. 

Goldenway will be displayed on the front of all Swansea City’s match and replica shirts for the new Barclays Premier League campaign. 

Goldenway hope to utilise the Premier League’s huge Asian fan base that makes up over 30% of the total global audiences, including live match broadcast into over 200 million households in China. 

Working with sports marketing experts, SportQuake, Goldenway identified Swansea City as the ideal partner having been greatly impressed by their achievements in rebuilding the club over the past 10 years, rising through the divisions to become an established Premier League club culminating in winning the Capital One Cup this year. 

Swansea City vice-chairman, Leigh Dineen, said: “We are delighted to confirm Goldenway as the club’s main sponsor. 

“It is the first time Goldenway has invested in football sponsorship and we are honoured that they have entrusted us to carry their brand into the Barclays Premier League and the world stage. 

“It shows how far we have come over the last decade, on and off the pitch, and I’m convinced that this new partnership will help take our global profile to a whole new level. 

“Goldenway is trusted by investors throughout the world. They are leaders in the financial industry and I’m sure that we can establish a fantastic working relationship together as we drive both businesses forward over the next 12 months.” 

Goldenway UK Director, Darren Vickers, said: “Goldenway are excited to be the new official sponsor of Swansea City AFC. The Goldenway ethos shares the same spirit and values as Swansea and we see sponsoring one of the Premier League’s most exciting sides as a key marketing opportunity to help communicate our corporate philosophy. 

“We pride ourselves on the speed and quality of service and we consider the high profile partnership between a Forex company and a football club as a natural fit for the future ambitions of both the club and business.” 

Posted by: Aaron Gourley

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Tottenham Hotspur Calls In Official Mobile Phone Partner

Thu 17th Aug 2017 | Football Sponsorship

Tottenham Hotspur has announced LEAGOO, the China-based smart phone and technology provider, will become the Club’s Official Mobile Phone Partner for five years from the start of the 2017/2018...

JD Become Scottish FA Performance Schools Title Sponsors

Tue 15th Aug 2017 | Football Sponsorship

The Scottish FA has announced JD as the title sponsor of the Performance School programme for the next three years. The partnership was announced as 48 budding footballers were inducted into the...

Western Union Becomes Money Transfer Partner and Shirt Sleeve Sponsor of Liverpool Football Club

Wed 9th Aug 2017 | Football Sponsorship

The Western Union Company and Liverpool FC today announced a multi-year partnership that will see Western Union, a leader in global payment and money transfer services, become an Official Principal...

Swansea City COO believes new partnership with Letou will help Asian expansion

Wed 9th Aug 2017 | Football Sponsorship

Swansea City’s plans to expand their footprint into Asian territories will benefit significantly from their partnership with shirt sponsor Letou, according to Chief Operating Officer, Chris...